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Influence : The Psychology of Persuasion - Revised Edition - Robert B. Cialdini, PhD

Influence

The Psychology of Persuasion - Revised Edition

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Influence, the classic book on persuasion, explains the psychology of why people say "yes" and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader and how to defend yourself against them.

Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success. Some images that appeared in the print edition of this book are unavailable in the electronic edition due to rights reasons.

About the Author

Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence.

For markters, this book is among the most important books written in the last ten years.

Includes bibliographical references (p. [293]-309) and Index

Contents: Weapons of influence
Reciprocation : the old give and take--and take
Commitment and consistency : hobgoblins of the mind
Social proof : truths are us
Liking : the friendly thief
Authority : directed deference
Scarcity : the rule of the few
Epilogue. Instant influence : primitive consent for an automatic age
Contents:Weapons of influence
Reciprocation : the old give and take...and take
Commitment and consistency : hobgoblins of the mind
Social proof : truths are us -- Liking : the friendly thief
Authority : directed deference
Scarcity : the rule of the few
Epilogue. Instant influence : primitive consent for an automatic age.

ISBN: 9780061899874
ISBN-10: 0061899879
Series: Collins Business Essentials
Audience: General
Format: ePUB
Language: English
Number Of Pages: 336
Published: 2nd June 2009