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Influence : The Psychology of Persuasion - Robert B. Cialdini, PhD

Influence

The Psychology of Persuasion

Unfortunately this eBook is only available from within Australia.

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Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Some images that appeared in the print edition of this book are unavailable in the electronic edition due to rights reasons.

For marketers, this book is among the most important books written in the last ten years.

Includes bibliographical references (p. [293]-309) and index. - Contents:Weapons of influence -- Reciprocation : the old give and take--and take -- Commitment and consistency : hobgoblins of the mind -- Social proof : truths are us -- Liking : the friendly thief -- Authority : directed deference -- Scarcity : the rule of the few -- Epilogue. Instant influence : primitive consent for an automatic age - Contents:Weapons of influence -- Reciprocation : the old give and take...and take -- Commitment and consistency : hobgoblins of the mind -- Social proof : truths are us -- Liking : the friendly thief -- Authority : directed deference -- Scarcity : the rule of the few -- Epilogue. Instant influence : primitive consent for an automatic age.

ISBN: 9780061899874
ISBN-10: 0061899879
Audience: General
Format: ePUB
Language: English
Number Of Pages: 336
Published: 2nd June 2009
Publisher: HarperCollins Publishers Australia