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Fame and Fortune : How Successful Companies Build Winning Reputations - Charles J. Fombrun

Fame and Fortune

How Successful Companies Build Winning Reputations

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Published: 6th August 2003
Format: PDF
$37.25
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Companies build reputations in the market place. Some do it well, others don't. Even well-managed, profitable, quality companies don't. The how and why of successful reputation building is what this book is about. What specific actions must companies take to build a positive reputation in the market place? How can a company measure the success of its attempts to build a positive reputation in the market place as well.

ISBN: 9780131990630
ISBN-10: 0131990632
Format: PDF
Language: English
Published: 6th August 2003