+612 9045 4394
 
Ethnography at Work - Brian Moeran

Ethnography at Work

Sorry, the eBook that you are looking for is not available right now.

We did a search for other eBooks with a similar title, however there were no matches. You can try selecting from a similar category, click on the author's name, or use the search box above to find your eBook.

Ethnography at Work follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency. The book reveals the intricate behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will be preferred over that of a rival firm. The book shows how detailed ethnography can lead to an understanding of numerous different, but interlocking, theoretical issues. It demonstrates how ethnography can travel beyond the academic realm and be used by business personnel to heighten their understanding of their companies' organizational structures, strategies and daily work practices. Asking crucial questions about the role of the anthropologist in the field, Ethnography at Work introduces students to ways in which anthropologists study social systems in business.

ISBN: 9781847883216
ISBN-10: 1847883214
Format: PDF
Language: English
Number Of Pages: 168
Published: 1st September 2006
Edition Number: 1