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Don't Think of an Elephant! : Know Your Values and Frame the Debate - George Lakoff

Don't Think of an Elephant!

Know Your Values and Frame the Debate

By: George Lakoff, Howard Dean (Foreword by)

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Published: 31st January 2008
Format: ePUB
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Don't Think of an Elephant! is the definitive handbook for understanding what happened in the 2004 election and communicating effectively about key issues facing America today. Author George Lakoff has become a key advisor to the Democratic party, helping them develop their message and frame the political debate.

In this book Lakoff explains how conservatives think, and how to counter their arguments. He outlines in detail the traditional American values that progressives hold, but are often unable to articulate. Lakoff also breaks down the ways in which conservatives have framed the issues, and provides examples of how progressives can reframe the debate.

Lakoff's years of research and work with environmental and political leaders have been distilled into this essential guide, which shows progressives how to think in terms of values instead of programs, and why people vote their values and identities, often against their best interests.

Don't Think of An Elephant! is the antidote to the last forty years of conservative strategizing and the right wing's stranglehold on political dialogue in the United States.

Read it, take action—and help take America back.

Theory and application -- Framing 101 : how to take back public discourse -- Enter the terminator! -- What's in a word? plenty, if it's marriage -- Metaphors of terror -- Metaphors that kill -- Betrayal of trust : beyond lying -- From theory to action -- What the right wants -- What unites progressives -- FAQ -- How to respond to conservatives.

ISBN: 9781603580168
ISBN-10: 1603580166
Format: ePUB
Language: English
Number Of Pages: 144
Published: 31st January 2008