This book takes a look at the critical issues facing the airline industry featuring contributions from key figures in Europe, the US and Asia. Elements for success and failure are discussed and material is offered for strategic thinking
Introduction -- The future air transport sector : a modified market and ownership structure -- Airlines and their focus on cost control and productivity -- Low-cost airlines : strategies and reaction patterns -- Airline performance prediction -- World air cargo and merchandise trade -- Integrators in a changing world -- Airports of the future : essentials for a renewed business model -- The airport city : a new business model for airport development -- The economics of airline alliances -- The transmogrification oaf hub-and-spoke airline networks -- The impact of airline network strategies for service quality of airports : the case of Amsterdam Schiphol and Paris Charles de Gaulle -- Congestion and air transport : a challenging phenomenon -- Towards a more efficient use of airport capacity at Europe's hubs -- Assessing the impact of Open Skies agreements -- The impact of North Atlantic passenger services on airports -- Effects of emission trading schemes -- Competition between airlines and high-speed rail -- Consolidation in the air transport industry and antitrust enforcement in Europe -- Regulatory constraints in Europe or "how free are you?" -- Essential airline marketing strategies -- Major challenges for the future of the air transport sector.
Published: 2nd September 2010