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Corporate Community Involvement : A Visible Face of CSR in Practice - Bilge, Dr Uyan-Atay

Corporate Community Involvement

A Visible Face of CSR in Practice


Published: 28th February 2014
Format: ePUB
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There has been tremendous growth in CCI projects in recent years and the projects incorporated into some companies' strategy implementation are now so extensive that they are having a profound impact on community development.

In Corporate Community Involvement, Bilge Uyan-Atay examines CCI as a distinct manifestation of CSR and the nature of the relationship between business and society. She asserts that CCI has been described in a piecemeal way and past research has been geographically narrow, failing to take account of different institutional contexts and uncover a more holistic perspective.

Dr Uyan-Atay's systematic analysis of CCI behaviours in Turkey provides a comparative research context that is distinct from other environments within which CCI has hitherto been studied. She explores economic, strategic, cultural and institutional influences on CCI and goes a long way to clearing up ambiguity or confusion about where CCI sits as a manifestation of CSR in action.

ISBN: 9781472412461
ISBN-10: 147241246X
Format: ePUB
Language: English
Number Of Pages: 220
Published: 28th February 2014
Edition Number: 1