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Consumer Adoption and Usage of Broadband - Yogesh K. Dwivedi

Consumer Adoption and Usage of Broadband


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"Even with the pervasiveness of broadband and high-speed communication technologies, many consumers are not adopting the latest technologies. This book develops a conceptual model for examining consumer adoption, usage, and impact of broadband utilizing various methodologies, providing a clear window into the rational decisions of potential broadband consumers"--Provided by publisher.

ISBN: 9781599047850
ISBN-10: 1599047853
Format: PDF
Language: English
Number Of Pages: 332
Publisher: IGI Global