1300 187 187
 
Competitive Strategy for Media Firms : Strategic and Brand Management in Changing Media Markets - Sylvia M. Chan-Olmsted

Competitive Strategy for Media Firms

Strategic and Brand Management in Changing Media Markets

eBook

Published: 10th November 2005
Format: PDF
$44.25
    Good For
  • Booktopia Reader
  • PC / Mac
  • Tablets / iPad
  • Smartphones
    Not supported
  • Kobo / Sony / eReaders
  • Amazon Kindle
  • Aldi eBook Reader
  • Google Play
  • iBooks
    Features
  • Flowing text
  • Scanned pages

Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise that all media firms must strategize in response to the continuing evolution of new media, author Sylvia M. Chan-Olmsted offers applications of common business approaches to the products and components of the electronic media industry, and provides empirical examinations of broadcast, multichannel media, enhanced television, broadband communications, and global media conglomerate markets.


This insightful and timely volume provides a thorough review of current concepts and industry practices, and serves as an essential primer for the application of business models in media contexts. As a realistic and integrated approach to media industry studies, this volume has much to offer researchers, scholars, and graduate students in media economics and management, and will be an important reference for industry practitioners.

Preface -- Introduction -- Enter the Arena of Strategic Media Management -- A Primer in Strategic Management for Media Firms -- A Primer in Corporate and International Strategy for Media Firms -- A Primer in Brand Management for Media Firms -- Strategy and Competition in the New Broadcast Industries -- Strategy and Competition in the Multichannel Media Industry -- Strategy and Competition in the Enhanced Television Market -- Strategy and Competition in the Broadband Communications Market -- Strategy and Competition of Global Media Conglomerates -- Conclusions.

ISBN: 9781410617408
ISBN-10: 1410617408
Format: PDF
Language: English
Number Of Pages: 384
Published: 10th November 2005