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Chocolate Fortunes : The Battle for the Hearts, Minds, and Wallets of China's Consumers - Lawrence L. ALLEN

Chocolate Fortunes

The Battle for the Hearts, Minds, and Wallets of China's Consumers

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Published: 14th October 2009
Format: PDF
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Could there be a more intriguing East-meets-West story than one about the introduction of chocolate-that very symbol of Western indulgence-to legendarily austere China?

Introduction : one country, three centuries -- China and chocolate : East meets West -- Ferrero Rocher : accidental hero -- Cadbury : one billion consumers -- Hershey : back to basics -- Nestl?? : China's chocolate war sideshow -- Mars : a well-regulated militia -- Going the distance : China's 10K chocolate race.

ISBN: 9780814414330
ISBN-10: 0814414338
Format: PDF
Language: English
Number Of Pages: 256
Published: 14th October 2009