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Business Web Strategy : Design, Alignment, and Application - Latif Al-Hakim

Business Web Strategy

Design, Alignment, and Application

By: Latif Al-Hakim (Editor), Massimo Memmola (Editor)

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Published: 1st January 2009
Format: PDF
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In the contemporary dialogue surrounding business Web strategy, two salient concerns indicating trouble in virtual space are emerging: (1) that the Internet may create additional managerial problems, and (2) that it may not actually be a solution for corporate problems. Empirical studies point to a lack of sound managerial Web strategy as well as a mismatch between a firms Web strategy and its business strategy.

Adaptive mobile Web browsing using Web mining technologies -- Integration of public university Web sites and learning management systems -- Innovating through the Web: the banking industry case -- An action research case study of the facilitators and inhibitors of e-commerce adoption -- Acceptance of the mobile Internet as a distribution channel for paid content in Germany -- Information quality satisfaction of communication portals: a study of Central Cyber Government Office (CCGO) of the Hong Kong government -- The evaluation of IT investments through real options -- Strategic use of the internet and organizational structure for e-business: "Celta" case at GM Brazil -- On the use of soft computing techniques for Web personalization.

ISBN: 9781605660257
ISBN-10: 1605660256
Format: PDF
Language: English
Number Of Pages: 408
Published: 1st January 2009