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Business Web Strategy : Design, Alignment, and Application - Latif Al-Hakim

Business Web Strategy

Design, Alignment, and Application

By: Latif Al-Hakim (Editor), Massimo Memmola (Editor)

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In the contemporary dialogue surrounding business Web strategy, two salient concerns indicating trouble in virtual space are emerging: (1) that the Internet may create additional managerial problems, and (2) that it may not actually be a solution for corporate problems. Empirical studies point to a lack of sound managerial Web strategy as well as a mismatch between a firm's Web strategy and its business strategy. Business Web Strategy: Design, Alignment, and Application addresses the gap in business Web strategy through a collection of concentrated managerial issues. Gathering the latest theoretical frameworks, case studies, and authoritative research, this in-depth collection will be a powerful tool for managers, consultants, and trainers in their efforts to maximize the power of the Web to support business strategy, and a rich reference for academics, researchers and students in the field of Web strategy.

Adaptive mobile Web browsing using Web mining technologies -- Integration of public university Web sites and learning management systems -- Innovating through the Web: the banking industry case -- An action research case study of the facilitators and inhibitors of e-commerce adoption -- Acceptance of the mobile Internet as a distribution channel for paid content in Germany -- Information quality satisfaction of communication portals: a study of Central Cyber Government Office (CCGO) of the Hong Kong government -- The evaluation of IT investments through real options -- Strategic use of the internet and organizational structure for e-business: "Celta" case at GM Brazil -- On the use of soft computing techniques for Web personalization.

ISBN: 9781605660257
ISBN-10: 2370004632780
Format: PDF
Language: English
Number Of Pages: 408
Published: 30th November 2008