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Building Your Brand : A Practical Guide for Nonprofit Organizations - Michele Levy

Building Your Brand

A Practical Guide for Nonprofit Organizations


Published: 1st February 2014
Format: ePUB
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Whether they acknowledge it or not, every nonprofit organization has a brand. Making that brand as strong as possible is a crucial component of delivering on the mission. As nonprofit leaders have begun to understand, building and managing a brand effectively is not reserved for large nonprofits or corporations with big marketing budgets. Regardless of the size of your organization, or the state and maturity of your brand, it is possible, and in fact, necessary, to build and maintain a strong, accurate brand. . .to have the ""right"" reputation with the people who matter most to your success. This practical, user-friendly guide is specifically designed to help senior leaders and marketing staff build and maintain that reputation.

ISBN: 9781614486763
ISBN-10: 161448676X
Format: ePUB
Language: English
Number Of Pages: 138
Published: 1st February 2014