1300 187 187
 
Brand and Talent - Kevin Keohane

eBook

Published: 3rd February 2014
Format: ePUB
$45.80
    Good For
  • Booktopia Reader
  • PC / Mac
  • Tablets / iPad
  • Smartphones
  • Kobo / Sony / eReaders
    Not supported
  • Amazon Kindle
  • Aldi eBook Reader
  • Google Play
  • iBooks
    Features
  • Resizable Text
  • Flowing text

Many books talk about brand, still more about talent, yet leading organizations are realising their identity as a service/product provider is virtually inseparable from their identity as a place that attracts, motivates and benefits from thriving talent. In Brand and Talent, author Kevin Keohane looks at how organisations can better communicate with people before, during and after their association with the enterprise. He presents a "joined up" approach that encompasses the needs of brand, marketing, human resources, corporate communications, internal communications and IT. He integrates academic and commercial evidence, as well as practical advice and includes case studies and interviews.

ISBN: 9780749469269
ISBN-10: 0749469269
Format: ePUB
Language: English
Number Of Pages: 256
Published: 3rd February 2014