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An Insider's Guide to Building a Successful Consulting Practice - Bruce L., Ph.D. KATCHER

An Insider's Guide to Building a Successful Consulting Practice


Published: 15th March 2010
Format: PDF
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Whether you???re a beginner just starting up a consulting practice, or a veteran looking for ways to invigorate your existing business, An Insider???s Guide to Building a Successful Consulting Practice is an invaluable resource. Featuring real stories from consultants in diverse industries, the book offers simple yet powerful ways to:

Identify a market and narrow your focus ??? Make a smooth transition from employee to independent consultant ??? Sell effectively even if you???ve never sold before ??? Establish visibility through speaking, writing, and networking ??? Build credibility by leveraging the credibility of others ??? Set prices based on value ??? Develop a marketing strategy and divide your time between marketing and delivering your services ??? Keep plenty of work in your pipeline ??? Adapt and thrive in any market condition ??? And much more

Complete with the results of an original survey of 200 successful independent consultants, this handy guide provides the kind of real-life advice you need to build a thriving business.

Deciding which is best for you : employee, contractor, or consultant -- Understanding the economic realities of independent consulting -- Focusing your work on a specific problem or niche -- Choosing a business model -- Establishing your credibility -- Developing and implementing a marketing plan -- Marketing directly to prospects -- Marketing your services through writing -- Marketing your consulting through speaking -- Maintaining your visibility -- Marketing your services through networking -- Selling your consulting services -- Writing proposals that lead to business -- Delivering tangible results -- Make certain your recommendations are implemented -- Maximizing the value of networking meetings -- Marketing even when you're busy -- Losing your motivation -- Becoming lonely -- Diluting your business model -- Charging too little -- Chasing prospects -- Taking stock of what's working and what's not -- Establishing a board of advisers -- Conducting research -- Maintaining readiness to adapt to change.

ISBN: 9780814414378
ISBN-10: 0814414370
Format: PDF
Language: English
Number Of Pages: 272
Published: 15th March 2010