This is the hilarious and surreal true story of Australia's biggest ever men's magazine launch . . . and the chaos and disasters that followed.Paul Merrill was an award-winning women's magazine editor in the UK when he was inexplicably chosen to launch Britain's first weekly publication aimed at the 'new lad': ZOO. He quickly gained notoriety after running competitions to find the country's randiest nanna, ugliest baby and teen mum of the year, and offering prizes of a boob job for your girlfriend, lesbian wedding and even euthanasia. Then, after he was unexpectedly deported to Australia to launch ZOO here, events became even more outlandish.Find out how Merrill:- persuaded the prime minister's stepdaughter to remove her clothes- hijacked Kyle Sandilands' wedding- lost 130,000 pairs of inflatable breasts in the South China Sea- accidentally gave his home address to gangland killer Carl Williams and received death threats from his associates- searched for Australia's hottest horse dentist and sexiest wall.Containing hundreds of bizarre and unexpected anecdotes, A Polar Bear Ate My Head is the most laugh-out-loud insider's account of the world of magazines ever published. Whether or not you've ever bought a men's magazine or been attacked by the world's largest bear, you will love this book.