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Want to become an eBay
entrepreneur? Nobody knows more about starting an eBay business than
Marsha Collier, and she’s put it all in 1-2-3 order for you in eBay
Business All-in-One For Dummies, 2nd Edition.
This all-in-one guide includes nine handy minibooks that cover:
- eBay Basics
- Essential Tools
- Selling Like a Pro
- Sourcing Merchandise
- Presenting Your Items
- Promoting Your Goods
- Storing and Shipping
- Power Selling
- Office and Legal
eBay PowerSeller Marsha Collier shows you how to:
- Set up your business, find and manage inventory, and run your
business like a pro
- Equip yourself with the tools that count—eBay’s search engine,
online sources of information, the PayPal system, and eBay’s management
tools
- Source your merchandise and learn valuable strategies for
managing and maximizing sales
- Set up the optimal eBay photo studio and develop and market your
eBay Web site
- Learn the ins and outs of online retailing and what it takes to
buy and sell online safely and easily
- Find deals on the computer equipment you need
- Promote, market, and show off your goods, all the while keeping
your business legal
Before you know it, you too can be a PowerSeller! Get started
today with eBay Business All-in-One For Dummies, 2nd Edition.
About The Author: Marsha Collier is a highly
respected eBay expert as well as the best-selling author on all things
eBay. Her books, including top sellers eBay For Dummies and Starting
an eBay Business For Dummies, have sold over a million copies. She
is also a highly experienced eBay seller who was one of the first eBay
PowerSellers.
Book I: eBay Basics.
Chapter 1: Hooking Up with Online Technology.
Chapter 2: Navigating through eBay.
Chapter 3: Signing Up and Getting Started.
Chapter 4: Understanding eBay Sales.
Chapter 5: Checking Out the Seller and Leaving Feedback.
Chapter 6: Bidding to Win.
Chapter 7: Completing the Transaction.
Chapter 8: Participating in the Community.
Book II: Essential Tools.
Chapter 1: Researching on eBay.
Chapter 2: Researching on the Web.
Chapter 3: Effi cient Communications for Better Sales.
Chapter 4: Simplifying Payment with PayPal.
Chapter 5: Using eBay's Management Tools.
Book III: Selling Like a Pro.
Chapter 1: Be Sure Your Listings Make Cents.
Chapter 2: Understanding the Finer Points of Selling.
Chapter 3: Listing Your Items for Sale.
Chapter 4: Using eBay's Turbo Lister.
Chapter 5: Managing Your Sales on My eBay.
Chapter 6: Using PayPal to Organize Your Sales.
Chapter 7: Checking Out Payment Alternatives.
Book IV: Sourcing Merchandise.
Chapter 1: Understanding Online Retailing.
Chapter 2: Buying Merchandise Like the Pros.
Chapter 3: Selling Other People's Stuff.
Chapter 4: Liquidation and Drop-Shipping.
Book V: Presenting Your Items.
Chapter 1: Your eBay Photo Studio.
Chapter 2: Mastering eBay Photography.
Chapter 3: Sprucing Up Your Listings with HTML.
Chapter 4: Getting Your Photos Ready for eBay.
Chapter 5: Getting Your Photos on the Web.
Book VI: Promoting Your Goods.
Chapter 1: Developing Your Web Site.
Chapter 2: Marketing Your Web Site and eBay Store.
Chapter 3: Using PayPal to Increase Your Sales.
Book VII: Storing and Shipping.
Chapter 1: Organizing Your Merchandise and Shipping Department.
Chapter 2: Shipping without Going Postal.
Chapter 3: Insuring Your Item's Delivery.
Book VIII: Power Selling.
Chapter 1: Upgrading to eBay's Selling Manager.
Chapter 2: Managing Your Business with Third-Party Tools.
Chapter 3: Studying Your Statistics.
Chapter 4: Becoming a PowerSeller.
Chapter 5: Opening Your eBay Store.
Book IX: Office and Legal.
Chapter 1: Getting Legal with the State and the Feds.
Chapter 2: The Joys of Taxes and Business Reporting.
Chapter 3: Using Bookkeeping Software.
Chapter 4: Keeping Your Business Secure Online.
Chapter 5: Networking Your Office.
Index.
ISBN: 9780470385364
ISBN-10: 0470385367
Audience:
General
Format:
Paperback
Language:
English
Number Of Pages: 864
Published: 16th January 2009
Dimensions (cm): 23.1 x 18.6
x 4.7
Weight (kg): 1.268
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