A journal that's beyond words. For beginning journal-keepers, especially teens, it can be tough to put feelings into words. But putting feelings into doodles - that's a whole different story.
Introducing Doodle Journal, a book that makes self-expression as simple as letting your pen do its thing. This prompted journal is filled with cool, doodly artwork growing out of the corners and creeping up the edges of the pages like a wild vine of inspiration. But plenty of space on every spread is left invitingly clear, waiting for the journal-keeper's touch. There are also tons of activities, including 'doodle-starters' -- faintly printed guidelines of cool shapes and patterns. Trace over them, adding your own embellishments, to make the designs your own. It's the satisfaction of creation with no artistic skills required. Clever journal prompts and drawing ideas mean there is never a struggle thinking of what to doodle. And, of course, the one tool you need is included: a custom-designed gel pen, mounted in a convenient holder.
It's everything you need to do the doodles of your life.
Klutz was incorporated in 1977 in Palo Alto, California, by three friends from Stanford University. They began by selling sidewalk juggling lessons along with a trio of no-bounce bean bags. A week's effort earned the group $35. 'It was then we realized the sky was the limit.'
John Cassidy, the English major of the group, put the instructions in book form and titled it Juggling for the Complete Klutz. Darrell Lorentzen, the business major, wrote up the original business plan and the other partner, B.C. Rimbeaux, was assigned the task of getting a bank loan. Mr. Rimbeaux was a psychology major.
The first 3,000 books were distributed via bicycle and backpack, and sales grew from there. 'It really was a failed scam,' explains Cassidy, who remains the creative force of the company. 'Our dream was to do a book on juggling, sell a bazillion in a couple of days, buy an island and retire. It didn't work out. After a year of steady, unspectacular sales, we found ourselves staring down the barrel of a career.'
Today, how-to books from Klutz come packaged with the tools of their trade (from juggling cubes to face paints to yo-yos), and are designed for doing, not just reading. 'We think people learn best through their hands, nose, feet, mouth and ears. Then their eyes. So we design multi-sensory books,' Cassidy says. The appeal of this hands-on approach is borne out by sales figures; Klutz is a fixture on U.S. book and toy bestseller lists, and is available in 24 countries around the world.
Having expanded the offerings to include Klutz Toys, Klutz Kits, Klutz Buckets, Klutz Guides and, in 2001, an educational product line, Cassidy seems to have an unlimited supply of ideas. The inspiration? 'I marinate myself in children,' he says. 'Some years ago, I created a few. With the help of my wife' (Nancy Cassidy, the voice behind the gold-record-winning KidsSongs recordings).
In 2002, Scholastic Inc., the largest children's book publisher and distributor in the world, acquired Klutz. For those of you who collect corporate mission statements, here's the Klutz credo: Create wonderful things, be good, have fun.
For Ages: 8+ years old
For Grades: 3+
Format: Combined Pack with 2 or more items
Number Of Pages: 76
Published: 3rd May 2010
Publisher: Scholastic US
Country of Publication: US
Dimensions (cm): 23.0 x 17.8 x 3.4
Weight (kg): 0.47