Booktopia - Don't Think of an Elephant! : Know Your Values and Frame the Debate, George Lakoff, 9781419339783

Don't Think of an Elephant! : Know Your Values and Frame the Debate

By: George Lakoff
Narrated by: George Wilson

Don't Think of an Elephant! : Know Your Values and Frame the Debate

This is not a hardcover or paperback format. It is a CD or other audio format.

Click to Enlarge

Retail Price:	$31.35
Booktopia Price	$12.95

ISBN: 9781419339783

Format: CD
Published: September 2004

All prices in Australian Dollars

Stock Availability
This title is READY TO SHIP from our warehouse within 2 business days while stocks last. Click here for more details.

Payment Options

Bank transfers, cheques and money orders are also accepted.

SAVE 59%

Add to wish list

View wish list

THIS CD PACK IS IN STOCK IN THE WAREHOUSE AND READY TO SHIP. WE HAVE 1 COPY AVAILABLE. PLEASE CALL CUSTOMER SERVICE (8.30 TO 5.30 EST) WITH BOOKTOPIA CONFIRMATION NUMBER TO CONFIRM DELIVERY OPTION.

Don’t Think of an Elephant! is the definitive handbook for understanding what happened in the 2004 election and communicating effectively about key issues facing America today. Author George Lakoff has become a key advisor to the Democratic party, helping them develop their message and frame the political debate. In this book Lakoff explains how conservatives think, and how to counter their arguments. He outlines in detail the traditional American values that progressives hold, but are often unable to articulate. Lakoff also breaks down the ways in which conservatives have framed the issues, and provides examples of how progressives can reframe the debate. Lakoff’s years of research and work with environmental and political leaders have been distilled into this essential guide, which shows progressives how to think in terms of values instead of programs, and why people vote their values and identities, often against their best interests. Don’t Think of An Elephant! is the antidote to the last forty years of conservative strategizing and the right wing’s stranglehold on political dialogue in the United States. Read it, take action—and help take America back.