By: Dean Bruton, Anthony Radford

Hardcover

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Digital media are revolutionising design, both as a tool in design practice and as a way of thinking about design products, processes and systems.

Digital Design outlines the rules and patterns that underlie digital media and clearly explains how they improve design outcomes. But Digital Design is about breaking and bending the rules as well as following them. The book reveals how a combination of systematic thinking (understanding and using rules and patterns) and intuitive thinking (adapting and inventing for specific situations) can enhance the work of a digital designer.

Written for both experienced and novice designers, Digital Design is superbly illustrated with over 200 black and white and colour images. With its unique combination of analysis and how-to, the book is inspiring for students of visual effects, animation, game, website and architectural design, and product and graphic design in a broader sense.

Emphasising a maker's perspective on digital design - the nodes, networks, and the capacity for participation and evolution that digital media affords us - and maintaining a consistent conceptual position, this book makes the case for a generic approach to digital design. Karen Cham, Kingston University, UK As an artist myself I found the book very stimulating. The authors draw interesting connections between multiple topics. Greg Johnson, Savannah College of Art and Design, USA

Rules and Digital Design Bending Rules Making Digital Artefacts Developing Digital Creativity Analysis: Product Design and Art Analysis: Architecture, Film and Games Serious Play Studio Journals Critical Ideas Bibliography Index

ISBN: 9781847888297
ISBN-10: 1847888291
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 192
Published: 1st October 2012
Dimensions (cm): 24.4 x 18.9  x 1.7
Weight (kg): 0.454