By: Krishnamurthy Sriramesh (Editor), Dejan Vercic (Editor)

Hardcover

Click on the Google Preview image above to read some pages of this book!

Culture and Public Relations explores the impact of culture - societal and organizational - through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the editors bring together compelling discussions on such questions as how spirituality, religion, and culture have affected public relations, and how public relations culture has been affected by the "corporate cultures" of business enterprises. Additionally, the volume provides studies on the effect of culture on public relations practice in specific countries.

With contributors from Europe, Asia, Australia, and North America, this collection offers international perspectives on a topic that is growing increasingly important in public relations study and practice. It is required reading for scholars, researchers, and students in public relations and also has much to offer the business discipline, for those seeking to integrate culture and communication to their practices.

Culture and Public Relations: Formulating the relationship and its relevance to the practice Krishnamurthy Sriramesh Part I: Culture as an environment for public relations Western Classical Rhetorical Tradition and Modern Public Relations: Culture of Citizenship Robert Heath, University of Houston In Praise of Hybridity: Globalization and the Modern Western Paradigm Ales Debeljak, University of Ljubljana Chinese Culture and Public Relations: Overview and Implications Christine Huang, Chinese University, Hong Kong Cultural identity as an antecedent of Public Relations Bey-Ling Sha, San Diego State University The Politics of idea work: An indigenous Perspective Jarrod Haar, University of Waikato Judy Motion, University of New Southwales Shirley Leitch, University of Woollongong Naija Dey Kampke: Culture & Public Relations in Nigeria Julia Jahansoozi, University of Stirling Kingsley Eyita, University of Pretoria Nnadozie Izidor, University of Central Lancashire Public relations and Culture in Germany: Between the Iron Cage and Deliberative Democracy Guenter Bentele, University of Leipzig Jens Seiffert, University of Leipzig Part II: Public Relations as culture A corporate public relations perspective. Public relations culture within corporate environments -- Contrast between business culture and PR/comm culture; and journalism culture and PR/comm culture Dejan Vercic and Jon White PR agencies as cultures unto themselves Dejan Vercic Cultural dimensions of International Corporate Communications. A heuristic model and its exemplary application to PR in selected European, American and Asian countries Holger Sievert, Komm.passion GMBH & Stefan Porter Public relations' occupational culture: Understanding the profession and its professionals in the UK context Lee Edwards, Leeds Metropolitan University Part III: The impact of public relations on culture Public relations anthropology Jacquie, L'Etang, University of Stirling Culture, Power, and Public Relations Mohan Jyoti Dutta, Purdue University The impact of globalization on Mexican culture and its consequences for the practice of public relations Maria Antonieta Rebeil Corella & Marco Herrera When Cultures Collide: Theoretical Issues in Global Public Relations Mathew Allen David M. Dozier Everywhere and nowhere: Public relations in postwar British fiction Philip Young

ISBN: 9780415887267
ISBN-10: 0415887267
Series: Routledge Communication Series
Audience: Tertiary; University or College
Format: Hardcover
Language: English
Number Of Pages: 296
Published: 16th April 2012
Dimensions (cm): 22.9 x 15.2  x 2.0
Weight (kg): 0.522