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Creativity, Inc. : Overcoming the Unseen Forces That Stand in the Way of True Inspiration - Ed Catmull

Creativity, Inc.

Overcoming the Unseen Forces That Stand in the Way of True Inspiration

By: Ed Catmull, Amy Wallace (As told to)

Hardcover

Published: 8th April 2014
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NEW YORK TIMES BESTSELLER

"What does it mean to manage well?"

From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, comes an incisive book about creativity in business-sure to appeal to readers of Daniel Pink, Tom Peters, and Chip and Dan Heath. Forbes raves that Creativity, Inc. "just might be the business book ever written."

Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation-into the meetings, postmortems, and "Braintrust" sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture-but it is also, as Pixar co-founder and president Ed Catmull writes, "an expression of the ideas that I believe make the best in us possible."

For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner thirty Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admired-and so profitable.

As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie's success-and in the thirteen movies that followed-was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as:

Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better.
If you don't strive to uncover what is unseen and understand its nature, you will be ill prepared to lead.
It's not the manager's job to prevent risks. It's the manager's job to make it safe for others to take them.
The cost of preventing errors is often far greater than the cost of fixing them.
A company's communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody.
Do not assume that general agreement will lead to change-it takes substantial energy to move a group, even when all are on board.

Praise for Creativity, Inc.

"Over more than thirty years, Ed Catmull has developed methods to root out and destroy the barriers to creativity, to marry creativity to the pursuit of excellence, and, most impressive, to sustain a culture of disciplined creativity during setbacks and success. Pixar's unrivaled record, and the joy its films have added to our lives, gives his method the most important validation: It works."-Jim Collins, co-author of Built to Last and author of Good to Great

"Too often, we seek to keep the status quo working. This is a book about breaking it."-Seth Godin

"Just might be the best business book ever written."--"Forbes" "Achieving enormous success while holding fast to the highest artistic standards is a nice trick--and Pixar, with its creative leadership and persistent commitment to innovation, has pulled it off. This book should be required reading for any manager."--Charles Duhigg, author of "The Power of Habit" "Steve Jobs--not a man inclined to hyperbole when asked about the qualities of others--once described Ed Catmull as 'very wise, ' 'very self-aware, ' 'really thoughtful, ' 'really, really smart, ' and possessing 'quiet strength, ' all in a single interview. Any reader of "Creativity, Inc., " Catmull's new book on the art of running creative companies, will have to agree. Catmull, president of both Pixar and Walt Disney Animation, has written what just might be the most thoughtful management book ever."--"Fast Company" "It's one thing to be creative; it's entirely another--and much more rare--to build a great and creative culture. Over more than thirty years, Ed Catmull has developed methods to root out and destroy the barriers to creativity, to marry creativity to the pursuit of excellence, and, most impressive, to sustain a culture of disciplined creativity during setbacks and success. Pixar's unrivaled record, and the joy its films have added to our lives, gives his method the most important validation: It works."--Jim Collins, co-author of "Built to Last "and author of" Good to Great" "Too often, we seek to keep the status quo working. This is a book about breaking it."--Seth Godin "What is the secret to making more of the good stuff? Every so often Hollywood embraces a book that it senses might provide the answer. . . . Catmull's book is quickly becoming the latest bible for the show business crowd.""--The New York Times" "The most practical and deep book ever written by a practitioner on the topic of innovation."--Prof. Gary P. Pisano, Harvard Business Scho

ISBN: 9780812993011
ISBN-10: 0812993012
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 340
Published: 8th April 2014
Publisher: Random House
Dimensions (cm): 23.6 x 16.3  x 3.0
Weight (kg): 0.66