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Every business needs a business plan, a plan to meet the expected and unexpected opportunities and obstacles the future holds. Preparing a business plan is part of the process of preparing for a business. This book will show you how to take a long, hard look at each element of the plan and then how to communicate the right message to the right people to maximize the chances of getting your business venture launched. Creating a Business Plan covers the kinds of information that need to be contained in a successful business plan as well as how to present that information so that your readers get what they need and understand quickly what you're asking of them.
About the Author
The Pocket Mentor Series offers immediate solutions to common challenges managers face on the job every day. Each book in the series is packed with handy tools, self-tests, and real life examples to help you identify your strengths and weaknesses and hone critical skills.
|Mentor's Message: The Importance of a Well-Prepared Business Plan|
|Creating a Business Plan: The Basics||p. 1|
|Getting Started||p. 3|
|Anatomy of a Business Plan||p. 11|
|Cover Page and Table of Contents||p. 15|
|Executive Summary||p. 17|
|Business Description||p. 23|
|Business Environment Analysis||p. 29|
|Industry Background||p. 33|
|Competitive Analysis||p. 39|
|Market Analysis||p. 47|
|Marketing Plan||p. 55|
|Operations Plan||p. 67|
|Management Summary||p. 71|
|Financial Plan||p. 77|
|Attachments and Milestones||p. 89|
|Tips and Tools||p. 93|
|Tools for Creating a Business Plan||p. 95|
|Test Yourself||p. 111|
|To Learn More||p. 117|
|Sources for Creating a Business Plan||p. 121|
|Table of Contents provided by Blackwell. All Rights Reserved.|
Series: Harvard Pocket Mentor
Number Of Pages: 144
Published: 8th October 2007
Country of Publication: US
Dimensions (cm): 17.8 x 12.7 x 0.9
Weight (kg): 0.15