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Cracking the Code

Understand and Profit from the Biotech Revolution That Will Transform Our Lives and Generate Fortunes

Hardcover

Published: 13th April 2012
Ships: 7 to 10 business days
RRP $32.95
$29.95

This book explores the diversity in lesbian, gay, and bisexual lives, with the aim of opening up therapists' understanding of this diversity so that they can work in an ethical, supportive and non-discriminatory way with these individuals.

  • Offers a comprehensive look at diversity within LGB populations, including the interactions between different areas of social difference using contemporary approaches
  • Focuses on the practitioner, illustrating concepts with vignettes and case studies for implementing practical applications
  • Emphasizes gender balance, fully exploring both male and female perspectives on each topic
  • Encompasses different perspectives, including critical health psychology, discursive psychology, intersectionality, critical and cultural theory, and post-colonial discourse, while remaining accessible to all

Acknowledgements ix

Introduction xi

Chapter One Transformational Technologies 1

Futurists and Scientists Look into the Future 1

The Convergence of Technology and Biology 13

Chapter Two The Evolution of Medicine and the Emergence of Biopharma 23

From Atoms to Cells to Living Organisms 24

The History of the Pharmaceutical Industry 36

Chapter Three The Drug Industry – Reinventing the Model 55

Big Pharma, Biopharma 59

Drug Patents 73

The Path to Riches: FDA Approval 79

In Summary 84

Chapter Four Curing Disease – Promising Prospects in the Main Therapeutic Areas 87

Cancer – Step by Step, Being Beaten 89

Infectious Diseases: New Antibiotics, Hepatitis and HIV Drugs Make for a Fast-growing Sector 107

Obesity and its Evil Sisters: Type 2 Diabetes and Kidney Disease 118

The Heart of the Matter – Biggest Killer on the Prowl 128

Fading into the Night – Neurodegeneration, Rheumatology and Multiple Sclerosis 132

Respiratory Disease – New Drugs: A Breath of Fresh Air 143

Rare Diseases and Rare Profits 146

Drugs for Pain and for the Central Nervous System 150

The Best of the Rest – Ophthalmology, Dermatology, Gastrointestinal and Bone Disease 153

Chapter Five Turning Back the Clock – Stem Cells, Genomics, Gene Therapy and Regeneration 157

Stem Cells 166

Gene Therapy and Nano Medicine 170

Organ Growth in and out of the Body 178

Chapter Six Demographic Changes 181

The Working Age Labour Pool in the World is Shrinking 191

Can Immigration Solve the Labour Shortage in the Developed World? 193

The Social Impact of an Ageing Population 195

The United States is the Best Positioned Developed Country 196

Support Ratios Have Been Plummeting 197

China’s Grey Future 198

What Can Governments Do To Avoid Their Country Becoming a Nursing Home? 200

Chapter Seven Bioscience’s Disruptive Influences 205

Insurance and Healthcare 206

Real Estate 210

Politics 211

Geopolitics 211

Retail Goods and Services 212

The Food Industry 213

The Investment Industry 214

The Law 215

Shortage of Young People in Developed Nations 217

Chapter Eight Robotics and Nanotechnology 219

Robotics 219

Surgical Procedures/Surgical Assistance 220

Medical Monitor/Nurse 223

Housemaid/Domestic Assistance 228

Companion/Pet 229

Nanotechnology 232

Chapter Nine Lifestyle Maintenance 235

It’s a Fact: Obesity Shortens Your Life 235

Extending Life Expectancy 237

Common Traits of People who Live the Longest 239

A “Cure” to Ageing 240

Telomeres – Our Biological Clock 244

Chapter Ten Investment in Biopharma – Chasing Those Money Fountains 247

Conservative Portfolio 279

Balanced Portfolio 280

Speculative Portfolio 281

Company Overviews 282

Summary 305

Glossary 315

Appendix – Key Financial Charts of Big Pharma 325

References 327

Bibliography 329

Index 331

ISBN: 9781119963189
ISBN-10: 1119963184
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 360
Published: 13th April 2012
Dimensions (cm): 22.1 x 13.7  x 2.464
Weight (kg): 0.558