Sonic versus Super Mario. This gripping behind-the-scenes business thriller describes how small scrappy Sega took on the giant Nintendo and won, in the process revolutionizing the video game industry.
In 1990 Nintendo had a virtual monopoly on the video game industry. Sega, on the other hand, was a faltering arcade company with big aspirations and even bigger personalities. But that would all change with the arrival of Tom Kalinske, a man who knew nothing about video games and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat and bold ideas of his renegade employees, transformed Sega and eventually led to a ruthless David-and-Goliath showdown with rival Nintendo.
The battle was vicious, relentless and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and schoolyards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the US against Japan.
Console Wars is the underdog tale of how Kalinske miraculously turned an industry punchline into a market leader. It's the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, birth a $60 billion dollar industry.
About the Author
Blake J. Harris is a writer/director and co-founder of Flying Penguin Pictures, which has produced such films as The Flying Scissors and Such Great Heights. Currently, Harris is co?directing Console Wars, the documentary based on his book, which is being produced by Scott Rudin, Seth Rogen and Evan Goldberg. He is also serving as an executive producer on the feature film adaptation.
Number Of Pages: 576
Published: 1st September 2014
Publisher: Atlantic Books
Country of Publication: GB
Dimensions (cm): 23.4 x 15.6 x 4.9
Weight (kg): 1.04
Edition Number: 1