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Conferences and Conventions 3rd Edition : A Global Industry - Tony  Rogers

Conferences and Conventions 3rd Edition

A Global Industry

Paperback

Published: 14th January 2013
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Conferences and Conventions: A Global Industry 3rd edition provides a comprehensive introduction to the key elements of the global conference, convention and meetings industry. It examines the industry's origins, structure, economic, social and environmental impacts, education, training and career opportunities, and the industry'safuture development. It also explores its links with the wider tourism industry, and suggests that there should be a realignment of these links, putting a greater focus on designing, executing and measuring meeting and convention contents so that they have a purposeful impact on participants, thus creating greater value for stakeholders. It suggests that there should be greater emphasis on the role that meetings play in economic, professional and educational development, promoting the benefits they provide in knowledge exchange, scientific research, technology transfer, networking and motivation and showing clearly what such business events actually accomplish. This revised 3rd edition has been updated to reflect current trends and emerging topics and achieve a more international approach. This edition has also been updated with the following features: New content on social media, web based marketing, the use of technology, experiential marketing and events, the role of trade shows in conventions,aissues of sustainability, and moves to create a profession for event management. Fully integrated and updated case studies to highlight current issues and demonstrate theory in practice. Also contains new case studies on the growth markets of Asia, Brazil and the Middle East. A detailed meetings and events industry lexicon. A companion website is available at www.routledge.com/cw/rogers and includes PowerPoint slides and additional case studies for lecturers and Events Conference Scenarios and web and video links for students. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students' learning and understanding. This book is an invaluable resource to students following Events Management, Hospitality and Tourism courses

About the Author

Tony Rogers is a consultant specialising in conferences, business tourism / business visits and events, and destination marketing and management as well as Visiting Fellow at Leeds Metropolitan University's UK Centre for Events Management.

'The world of meetings is as besot by fresh social media implications as it is by sustainability issues, and a clear, respected guide is necessary. That guide is Tony Rogers - and he brings his integrity to every page. In all, this work is meaningful, timely and welcomed - and, "revised and expanded" in the truest sense of those words.' Rick Antonson, President and CEO of Tourism Vancouver, Canada In this new and updated edition Tony Rogers provides a wealth of insight into the workings of a truly global Conference and Conventions Industry. In particular the expansion of material on business tourism is a welcome addition and the chapter on 'impacts' brings to the fore, the need to evaluate and address how events of this kind contribute to social knowledge and to an area or region's economy. Overall this is a user-friendly and educational read; it gives anyone accessing it not only the perfect background into the industry, but also some thought-provoking ideas on how to function within it and how to develop business in the future.' Graham Berridge, University of West London, UK'

A Global Industry
The Structure of the Conference Industry
Winning Conference Business: 1
Winning Conference Business: 2
Planning and Staging Successful Conferences: An Organiser's Perspective
Conference Management: A Venue Perspective
The Economic, Social and Environmental Impacts of Conferences and Conventions
Developing the Industry's Workforce: Creating a Profession
Leading Industry Organisations
The Future: Trends, Challenges and Opportunities
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780415526692
ISBN-10: 0415526698
Series: Events Management
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 440
Published: 14th January 2013
Dimensions (cm): 24.6 x 18.9  x 2.0
Weight (kg): 0.93