It's possible to have a successful career without ever having to be involved in a successful job or project. It's called "playing the corporate game" and today thousands of people out there are doing it. This book explains with wit, humour (and with all seriousness) how to win the new corporate game and how the mediocre can inherit the (business) earth.
The City Slacker is the ultimate "yes" man: he never challenges superiors and he always seems to put the company first. But at the same time, he is cleverly undermining the boss, because promotion and a pay rise can't come soon enough. He will be armed with all the latest buzzwords, which will be rotated regularly to make him look well informed. Mature Slackers will be up to their necks in soft projects with high visibility (such as, redesigning the company's logo).
The City Slacker is the rising star who's never put a foot wrong, but in truth he will never deliver anything. Sound good? A humourous exploration and guide to succeeding in your career - without having to work too hard. In the same guise as Hello Laziness , this book provides an entertaining and alternative view to success at work. Lead title - funny, witty, but also serious, this book offers the millions of office workers a way out of the rut.
With its offbeat humour and straightforward talk, this book will appeal strongly to non-traditional consumers of business books. Wide feature and review coverage is expected in magazines, national newspapers, and TV/radio, including serialisation in major magazine/newspaper.
About the Author
Steve McKevitt is a self-confessed City Slacker who went up the ranks of the PR industry, starting off in the music industry back in the 1980s. He has over 10 years senior strategic communications and marketing experience in the entertainment and consumer electronics sectors. He is now Managing Director of McKevitt & Kenwood, a communications consultancy.
|City Slickers||p. 13|
|Buy Me!||p. 30|
|Groundhog Day||p. 45|
|Success Has Many Parents, but Failure is an Orphan||p. 62|
|Selling England by the Euro||p. 82|
|"Our Survey Says ..." News Out of Nothing||p. 99|
|Where the Reader Comes First||p. 120|
|Computer Says "No!"||p. 143|
|Not So Tough at the Top||p. 165|
|City Slackers||p. 184|
|Table of Contents provided by Ingram. All Rights Reserved.|
Number Of Pages: 192
Published: 1st May 2006
Dimensions (cm): 19.964 x 13.9 x 2.159
Weight (kg): 20.7