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Choosing Color for Logos & Packaging : Solutions for 2D and 3D Designs - John T. Drew

Choosing Color for Logos & Packaging

Solutions for 2D and 3D Designs

Paperback with Flaps on Inside & Back Covers

Published: 20th January 2010
RRP $39.99
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Featuring hundreds of designs, Choosing Color for Logos and Packaging is not only a wonderful resource for ideas and inspiration, but also a handy manual that shows designers how to best communicate with color. Color is a powerful and extremely important decision in any design because it impacts legibility, promotes an emotional response, and greatly influences the overall aesthetic of a piece. Because of this, color plays a major role in determining the success of a design, so getting it right is imperative. Each design featured includes details on its color scheme and associative color response, along with comments on the typography, overall style, and key features that set the piece apart. The result is an invaluable guide, which offers readers a comprehensive overview in a concise, quick-hit format that can be digested quickly. This is a book that no designer should be without.

About the Authors

John T. Drew is Associate Professor at California State University.

Sarah A. Meyer is an Assistant Professor at California State Polytechnic University, Pomona.


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Choosing Color for Logos and Packaging

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colour schemes


from Adelaide, Australia

About Me Bookworm

Verified Buyer


  • Broad Appeal
  • Deserves Multiple Readings
  • Easy To Understand
  • Excellent Overview
  • Informative
  • New Ideas
  • Relevant
  • Well Written


    Best Uses

    • Reference

    Comments about Choosing Color for Logos and Packaging:

    Excellent overview of majority of colour schemes - great one stop reference!

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    Logos: 2D Design
    Packaging: 3D Designs

    ISBN: 9782888930952
    ISBN-10: 2888930951
    Audience: General
    Format: Paperback with Flaps on Inside & Back Covers
    Language: English
    Number Of Pages: 224
    Published: 20th January 2010
    Publisher: ROTOVISION
    Country of Publication: CH
    Dimensions (cm): 22.8 x 20.5  x 1.8
    Weight (kg): 0.78
    Edition Number: 1