Marketing is arguably the most creative corner of the business world. This is where ideas for new products and services are developed and researched. Depending on the industry you work in, you could be analysing consumer trends, briefing advertising and design agencies, assessing which sports team to sponsor, or staging an event to raise funds for charity.
But it's not all brainstorming and branding. Marketing departments are increasingly accountable for the money they spend. You need to manage budgets and justify expenditure to company management, making sure your marketing programs give the company a good return on its investment.
Modern marketers need to have a good mix of creative and analytical skills. The rewards are lots of variety, a full social calendar and the opportunity to move into senior management roles.
Series: Career FAQs Ser.
Number Of Pages: 151
Published: 27th January 2006
Dimensions (cm): 24.5 x 17.200 x 1.000