Cambridge English for the Media develops the communication skills and specialist English language knowledge of media students and professionals, enabling them to work more confidently and effectively.
Covering a range of media-related fields including newspapers, television, radio and marketing, the eight standalone units enable students to concentrate on the areas that are most relevant to them. As well as teaching specialist language, the course also develops job-specific skills such as writing headlines, producing advertisements and preparing a pitch. Authentic teaching materials such as newspaper articles and blogs help prepare learners for real working life.
Comprehensive teacher's notes are available online.
| Newspapers Radio Magazine TV Film New media Advertising Marketing/PR | |
| Table of Contents provided by Publisher. All Rights Reserved. |
ISBN: 9780521724579
ISBN-10: 0521724570
Series: Cambridge Professional English
Audience:
English as a Second Language (ESL)
Format:
Book with CD or DVD
Language:
English
Number Of Pages: 112
Published: 27th November 2008
Publisher: Cambridge University Press
Dimensions (cm): 24.4 x 18.8
x 1.0
Weight (kg): 0.281