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Butterfly Economics

A New General Theory of Social and Economic Behavior

Paperback

Published: 25th January 2001
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In this cogently and elegantly argued analysis of why human beings persist in engaging in behavior that defies time-honored economic theory, Ormerod also explains why governments and industries throughout the world must completely reconfigure their traditional methods of economic forecasting if they are to succeed and prosper in an increasingly complicated global marketplace.

Preface
Introduction
Living at the Edge of Chaosp. 1
Dedicated Followers of Fashionp. 11
To Catch a Thiefp. 28
Family Valuesp. 47
'Use the Maths, Then Burn It'p. 59
The Illusion of Controlp. 75
A Quantitative Quagmirep. 91
Ups and Downsp. 103
Through a Glass Darklyp. 121
The Wealth of Nationsp. 142
To Have and Have Notp. 152
Great Oaks from Little Acornsp. 166
Conclusion: Less Can Be Morep. 182
Appendix Onep. 193
Appendix Twop. 198
Appendix Threep. 200
Bibliographyp. 201
Indexp. 205
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9780465053568
ISBN-10: 0465053564
Audience: General
Format: Paperback
Language: English
Number Of Pages: 240
Published: 25th January 2001
Dimensions (cm): 20.295 x 13.335  x 1.6
Weight (kg): 0.254