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Although such phrases as 'You oughta be congratulated' and 'Not happy, Jan' are instantly recognisable to Australian consumers, the individuals and industry responsible for them have remained largely anonymous. But Wait, There's More... is the first detailed history of the Australian advertising industry, exploring its development over the course of the twentieth century from a disorganised group of individuals selling newspaper space to a multi-billion dollar enterprise run by giant transnationals.
By examining the forces and influences underpinning this rise, But Wait, There's More... provides a unique insight into the place of advertising in Australian society, and its often hidden influences on the way we live.
About the Author
Dr Robert Crawford is an Honorary Research Associate with the National Centre for Australian Studies at Monash University and with Menzies Centre for Australian Studies at King's College London. His articles on advertising history have appeared in various academic journals including Australian Historical Studies, Contemporary American Studies, and Media International Australia.
| Foreword | p. iii |
| List of Abbreviations | p. viii |
| Acknowledgements | p. x |
| Introduction | p. 1 |
| Lone Conmen or United Admen?: The Advertising Industry from 1900 to the 1920s | p. 6 |
| Adman is Not a Dirty Word: Famous Admen from 1900 to 1950 | p. 33 |
| The Modern Scientists: The Advertising Industry in the 1920s | p. 44 |
| Dealing With Depression: The Advertising Industry in the 1930s | p. 65 |
| Tooth's: The Modern Marketer: Case Study of Tooth's Marketing Strategies in the 1930s | p. 86 |
| War and Peace: The Advertising Industry from 1939 to 1955 | p. 101 |
| The Lucky Industry?: The Advertising Industry from 1956 to 1970 | p. 125 |
| A Nice Profession for Women: Women in Advertising | p. 150 |
| Creativity and Control: The Advertising Industry in the 1970s | p. 168 |
| Taking on the World: The Advertising Industry in the 1980s | p. 190 |
| On to Bigger and Better Things: Famous Admen from 1950 to 2000 | p. 213 |
| Just Another Business...: The Advertising Industry in the 1990s | p. 232 |
| Coda: Back to the Future | p. 254 |
| Notes | p. 261 |
| Bibliography | p. 284 |
| Index | p. 293 |
| Table of Contents provided by Ingram. All Rights Reserved. |
ISBN: 9780522853223
ISBN-10: 0522853226
Audience:
General
Format:
Paperback
Language:
English
Number Of Pages: 300
Published: 1st January 2008
Dimensions (cm): 23.4 x 15.4
x 2.3
Weight (kg): 0.416
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