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Business Stripped Bare : Adventures of a Global Entrepreneur :  Adeventures of a Global En - Sir Richard Branson

Business Stripped Bare : Adventures of a Global Entrepreneur

Adeventures of a Global En

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From its creation as a mail-order record company to the literal launch of Virgin Galactic, Richard Branson's Virgin Group has become one of the most successful and recognised brands in the world.

In Business Stripped Bare Branson shares the incredible truth about his most risky, brilliant and audacious deals.

Discover how he tried to take on one of the world's biggest superbrands, how he plans to change the course of the world's rivers to cut carbon emissions, what Tesco learned from Virgin and which businessmen around the globe Branson is truly in awe of.

Combining invaluable advice with the remarkable inside stories of Richard's greatest achievements, Business Stripped Bare is a dynamic, inspirational and truly original guide to success in business.

"A timely book on business" Daily Mail "An interesting read" The Economist

ISBN: 9781905264438
ISBN-10: 1905264437
Audience: Professional
Format: Hardcover
Language: English
Published: 1st November 2008
Dimensions (cm): 24.1 x 15.5  x 3.0
Weight (kg): 0.656