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Business Model Generation : A Handbook for Visionaries, Game Changers, and Challengers : 1st Edition - Alexander Osterwalder

Business Model Generation

A Handbook for Visionaries, Game Changers, and Challengers : 1st Edition


Published: 29th June 2010
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10 to 15 business days
RRP $49.95

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Published: 1st February 2013
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"Business Model Generation" is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need "Business Model Generation."

Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.

"Business Model Generation" features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation "


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Business Model Generation

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  • Deeply Informative
  • Deserves Multiple Readings
  • Expert Author
  • Great Insights


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    Comments about Business Model Generation:

    My only regret is that I did not find this book several years ago.
    I am developing my second financial services business and the difficulty has been taking a complex matter and getting it to a concise business model. This book made that possible.

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    '...an impressively comprehensive compendium of many of the most current ideas concerning the structure and development of businesses.' (Anglohigher.com, May 2011). '... this handbook is likely to prove an excellent help for evaluating business models'. (Anatello.com, July 2011).

    1 Canvas

    14 Definition of a Business Model

    16 The 9 Building Blocks

    44 The Business Model Canvas

    2 Patterns

    56 Unbundling Business Models

    66 The Long Tail

    76 Multi-Sided Platforms

    88 FREE as a Business Model

    108 Open Business Models

    3 Design

    126 Customer Insights

    134 Ideation

    146 Visual Thinking

    160 Prototyping

    170 Storytelling

    180 Scenarios

    4 Strategy

    200 Business Model Environment

    212 Evaluating Business Models

    226 Business Model Perspective on Blue Ocean Strategy

    232 Managing Multiple Business Models

    5 Process

    244 Business Model Design Process


    262 Outlook


    274 Where did this book come from?

    276 References

    ISBN: 9780470876411
    ISBN-10: 0470876417
    Series: Wiley Desktop Editions Ser.
    Audience: Tertiary; University or College
    Format: Paperback
    Language: English
    Number Of Pages: 288
    Published: 29th June 2010
    Country of Publication: GB
    Dimensions (cm): 18.8 x 24.1  x 2.7
    Weight (kg): 0.702
    Edition Number: 1