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Total Results: 8332
Customer Value Creation : Case Studies in Business to Business Success
By:
Jerry Alderman
,
D. Keith Pigues
Format:
Hardcover
Retail Price:
$87.95
Booktopia Price
$78.95
Description:
Without a deep understanding of where and how it creates customer value, a company is blind as to where necessary cuts......
ISBN:
9780470547991
Game-Based Marketing : Inspire Customer Loyalty Through Rewards, Challenges, and Contests
By:
Gabe Zichermann
,
Joselin Linder
Format:
Hardcover
Retail Price:
$32.95
Booktopia Price
$29.50
Description:
Advertising is dead. You may not realize it, but you and everyone you know engages, possibly unsuspectingly, in some......
ISBN:
9780470562239
Exhibition Design
By:
Philip Hughes
,
Chronicle Books Staff
Format:
Paperback
Retail Price:
$55.00
Booktopia Price
$49.50
Description:
Exhibition Design offers a thorough grounding in the principles of designing for exhibitions. It describes the skills......
ISBN:
9781856696401
Inclusive Value Chains: A Pathway Out of Poverty
By:
Malcolm Harper
Format:
Hardcover
Retail Price:
$137.82
Booktopia Price
$123.95
ISBN:
9789814293891
Working the Night Shift: Women in India's Call Center Industry
By:
Reena Patel
Format:
Paperback
Retail Price:
$32.74
Booktopia Price
$29.45
Description:
This book uncovers how working the night shift at India's transnational call centers affects the lives of women workers....
ISBN:
9780804769143
Vertrauen Gewinnen: Empathie Und Offenheit in Der Fa1/4hrungs- Und Verkaufskommunikation
By:
Harry Holzheu
Format:
Hardcover
Retail Price:
$110.56
Booktopia Price
$99.50
ISBN:
9783642102882
Advertising, Society, and Consumer Culture
By:
Roxanne Hovland
,
Joyce Wolburg
Format:
Hardcover
Retail Price:
$147.95
Booktopia Price
$132.95
ISBN:
9780765615466
Perspectives on Promotion and Database Marketing: The Collected Works by Robert C Blattberg
By:
Greg Allenby
Format:
Hardcover
Retail Price:
$154.95
Booktopia Price
$139.45
ISBN:
9789814287050
Integrated Marketing Communications
By:
David Pickton
,
Amanda Broderick
Format:
Paperback
Retail Price:
$135.95
Booktopia Price
$122.36
Description:
Aimed at students, this text offers coverage of both the theory and practice of marketing communications. Case studies......
ISBN:
9780273714002
Applied Conjoint Analysis
By:
Vithala R. Rao
Format:
Hardcover
Retail Price:
$374.20
Booktopia Price
$336.75
ISBN:
9783540877523
Managing Customers Through Economic Cycles
By:
John McKean
Format:
Hardcover
Retail Price:
$59.95
Booktopia Price
$53.95
Description:
This book addresses the practical knowledge, skills, and underlying disciplines that any business needs to proactively......
ISBN:
9780470686201
Handbuch Versicherungsmarketing
Editor:
Michael P. Zerres
,
Michael Reich
Format:
Hardcover
Retail Price:
$212.20
Booktopia Price
$190.95
ISBN:
9783642102752
Cases in Public Relations Management
By:
Patricia Swann
Format:
Hardcover
Retail Price:
$215.00
Booktopia Price
$193.50
Description:
Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public......
ISBN:
9780415878920
Fast Marketing For Fast Growth
By:
Graeme Gladman
,
Jason Eisner
,
Jonathan Samuels
Format:
Paperback
Retail Price:
$19.95
Booktopia Price
$17.95
Description:
Sophisticated marketing is not just for the big guys who have cashed-up marketing departments and employ expensive ad......
ISBN:
9781921024306
Consumer Culture and Personal Finance: Money Goes to Market
By:
Jacqueline Botterill
Format:
Hardcover
Retail Price:
$154.32
Booktopia Price
$138.80
Description:
This book explores the personal savings and credit discourses surrounding post-war British consumer culture. This......
ISBN:
9780230008670
Enforcing the Law : Police and Society
By:
Unnithan
,
Palmiotto
Format:
Hardcover
Retail Price:
$99.95
Booktopia Price
$89.96
ISBN:
9780534623432
Brands and Brand Management : Contemporary Research Perspective
Editor:
Barbara Loken
,
Rohini Ahluwalia
,
Michael J. Houston
Format:
Hardcover
Retail Price:
$112.00
Booktopia Price
$100.80
Description:
"This volume reflects the work of arguably the most talented collection of brand researchers at any top business school......
ISBN:
9781841697598
Build Your Own Brand
By:
Doug Dvorak
Format:
Hardcover
Retail Price:
$35.53
Booktopia Price
$31.95
ISBN:
9781589806993
Understanding Marketing
By:
HBSP
Format:
Paperback
Retail Price:
$22.00
Booktopia Price
$19.80
Description:
This succinct guide gives readers expert solutions to everyday challenges. Every day on the job, you face common......
ISBN:
9781422128923
Advertising and Promotion
By:
Chris Hackley
Format:
Hardcover
Retail Price:
$201.00
Booktopia Price
$180.90
Description:
The eagerly-awaited Second Edition of Advertising and Promotion continues to provide a highly-readable and authoritative......
ISBN:
9781849201452
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417
Total Results: 8332
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