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Sales & Marketing
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Customer Value Creation : Case Studies in Business to Business Success By: Jerry Alderman, D. Keith Pigues Format: Hardcover |
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Description:Without a deep understanding of where and how it creates customer value, a company is blind as to where necessary cuts......ISBN: 9780470547991 |
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Game-Based Marketing : Inspire Customer Loyalty Through Rewards, Challenges, and Contests By: Gabe Zichermann, Joselin Linder Format: Hardcover |
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Description:Advertising is dead. You may not realize it, but you and everyone you know engages, possibly unsuspectingly, in some......ISBN: 9780470562239 |
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Exhibition Design By: Philip Hughes, Chronicle Books Staff Format: Paperback |
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Description:Exhibition Design offers a thorough grounding in the principles of designing for exhibitions. It describes the skills......ISBN: 9781856696401 |
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Inclusive Value Chains: A Pathway Out of Poverty By: Malcolm Harper Format: Hardcover |
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ISBN: 9789814293891
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Working the Night Shift: Women in India's Call Center Industry By: Reena Patel Format: Paperback |
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Description:This book uncovers how working the night shift at India's transnational call centers affects the lives of women workers....ISBN: 9780804769143 |
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Vertrauen Gewinnen: Empathie Und Offenheit in Der Fa1/4hrungs- Und Verkaufskommunikation By: Harry Holzheu Format: Hardcover |
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ISBN: 9783642102882
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Advertising, Society, and Consumer Culture By: Roxanne Hovland, Joyce Wolburg Format: Hardcover |
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ISBN: 9780765615466
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Perspectives on Promotion and Database Marketing: The Collected Works by Robert C Blattberg By: Greg Allenby Format: Hardcover |
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ISBN: 9789814287050
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Integrated Marketing Communications By: David Pickton, Amanda Broderick Format: Paperback |
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Description:Aimed at students, this text offers coverage of both the theory and practice of marketing communications. Case studies......ISBN: 9780273714002 |
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Applied Conjoint Analysis By: Vithala R. Rao Format: Hardcover |
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ISBN: 9783540877523
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Managing Customers Through Economic Cycles By: John McKean Format: Hardcover |
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Description:This book addresses the practical knowledge, skills, and underlying disciplines that any business needs to proactively......ISBN: 9780470686201 |
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Handbuch Versicherungsmarketing Editor: Michael P. Zerres, Michael Reich Format: Hardcover |
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ISBN: 9783642102752
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Cases in Public Relations Management By: Patricia Swann Format: Hardcover |
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Description:Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public......ISBN: 9780415878920 |
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Fast Marketing For Fast Growth By: Graeme Gladman, Jason Eisner, Jonathan Samuels Format: Paperback |
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Description:Sophisticated marketing is not just for the big guys who have cashed-up marketing departments and employ expensive ad......ISBN: 9781921024306 |
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Consumer Culture and Personal Finance: Money Goes to Market By: Jacqueline Botterill Format: Hardcover |
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Description:This book explores the personal savings and credit discourses surrounding post-war British consumer culture. This......ISBN: 9780230008670 |
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Enforcing the Law : Police and Society By: Unnithan, Palmiotto Format: Hardcover |
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ISBN: 9780534623432
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Brands and Brand Management : Contemporary Research Perspective Editor: Barbara Loken, Rohini Ahluwalia, Michael J. Houston Format: Hardcover |
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Description:"This volume reflects the work of arguably the most talented collection of brand researchers at any top business school......ISBN: 9781841697598 |
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Build Your Own Brand By: Doug Dvorak Format: Hardcover |
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ISBN: 9781589806993
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Understanding Marketing By: HBSP Format: Paperback |
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Description:This succinct guide gives readers expert solutions to everyday challenges. Every day on the job, you face common......ISBN: 9781422128923 |
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Advertising and Promotion By: Chris Hackley Format: Hardcover |
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Description:The eagerly-awaited Second Edition of Advertising and Promotion continues to provide a highly-readable and authoritative......ISBN: 9781849201452 |
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