Quick Search
Shop by Price
Featured Categories
Categories
Recently Viewed
Advertising
|
Uncovering Fashion: Fashion Communications Across the Media By: Marian Frances Wolbers Format: Paperback |
||||
|
|||||
Description:Contents: Fashion Communications-A Layered Look Fashion Information from the Inside Out Understanding Raw Materials......ISBN: 9781563676154 |
|||||
|
Brand Leadership By: David A. Aaker, Erich Joachimsthaler Format: Paperback |
||||
|
|||||
|
ISBN: 9781439172919
|
|||||
|
Pop!: Create the Perfect Pitch, Title, and Tagline for Anything By: Horn Sam Format: Paperback |
||||
|
|||||
Description:A lively, fun, and inspiring guide to getting heard, getting remembered, and getting results. Ken Blanchard,......ISBN: 9780399533617 |
|||||
|
But Wait... There's More! By: Remy Stern Format: Hardcover |
||||
|
|||||
Description:"Stern certainly did his homework. . . . An easy read sure to trigger a few nostalgic moments for anyone who has......ISBN: 9780061260551 |
|||||
|
Cracking the Ad Code By: Jacob Goldenberg, Ammon Levav, David Mazursky, Sorin Solomon Format: Hardcover |
||||
|
|||||
Description:Introduction; 1. Unification; 2. Activation; 3. Metaphor; 4. Subtraction; 5. Extreme consequence; 6. Absurd alternative;......ISBN: 9780521859059 |
|||||
|
The Event Manager's Bible 3e By: D. G. Conway Format: Hardcover |
||||
|
|||||
Description:Anyone responsible for organising a voluntary or public event will want to do it safely and well, complying with the......ISBN: 9781845283032 |
|||||
|
Buzz: Real life lessons in word-of-mouth marketing By: Emanuel Rosen Format: Paperback |
||||
|
|||||
Description:Buzz. Its the reason people decide which car to buy, which book to read or which movie to see. Rosens bestseller,......ISBN: 9781846682483 |
|||||
|
Branding Cities By: Stephanie Hemelryk Donald, Eleonore Kofman, Catherine Kevin Format: Hardcover |
||||
|
|||||
Description:Introduction: The EditorsSection I: Selling Cities: Trans-regional perspectives1. Simon Roodhouse: âUnderstanding......ISBN: 9780415965262 |
|||||
|
The King of Madison Avenue By: Kenneth Roman Format: Hardcover |
||||
|
|||||
Description:Praise forThe King of Madison Avenue: "Lively writing and an affectionate yet honest tone make this an astonishingly......ISBN: 9781403978950 |
|||||
|
Copywriting: Successful Writing for Design, Advertising, and Marketing By: Mark Shaw Format: Paperback |
||||
|
|||||
Description:Creating effective copywriting is of vital importance in todays design and communication industries. Well-targeted copy......ISBN: 9781856695688 |
|||||
|
World Wide Rave : Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories By: David Meerman Scott Format: Hardcover |
||||
|
|||||
Description:For decades, the only way to spread the word about new products and services was to buy expensive advertising or beg the......ISBN: 9780470395004 |
|||||
|
The Psychology of Advertising By: Fennis Format: Hardcover |
||||
|
|||||
Description:This book discusses key topics from social and consumer psychology. Questions are addressed such as: What impact does......ISBN: 9780415442732 |
|||||
|
Counterintuitive Marketing: Achieving Great Results Using Common Sense By: Kevin J. Clancy, Peter C. Krieg Format: Paperback |
||||
|
|||||
|
ISBN: 9781439167250
|
|||||
|
Marketing Today's Academic Library: A Bold New Approach to Communicating with Students By: Brian Mathews Format: Paperback |
||||
|
|||||
Description:In this study, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about......ISBN: 9780838909843 |
|||||
|
Practical Peacemaker: How Simple Living Makes Peace Possible By: Kate Lawrence Format: Paperback |
||||
|
|||||
Description:Kate Lawrence is a writer and activist on environmental and vegetarian issues, and a reference librarian. She spent ten......ISBN: 9781590561409 |
|||||
|
Advertising By: Iain MacRury Format: Hardcover |
||||
|
|||||
Description:Introduction 1. Advertising and Common Sense 2. Advertising Agencies: Mediation and the Creative Process 3. Advertising:......ISBN: 9780415251259 |
|||||
|
Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business By: Jean-Marc Lehu Format: Paperback |
||||
|
|||||
Description:"Branded Entertainment" explains how product placement, a long-time phenomenon in films, has gone beyond this to embrace......ISBN: 9780749453374 |
|||||
|
Cases in Advertising Management By: Larry D. Kelley, Donald W. Jugenheimer Format: Paperback |
||||
|
|||||
Description:This text features real-life cases that reflect current trends in the advertising and promotion industry. It also has a......ISBN: 9780765622617 |
|||||
|
Strategic Advertising Management By: Larry Percy, Richard Elliott Format: Paperback |
||||
|
|||||
Description:Part One: Overview of Advertising and Promotion1. What are Advertising and Promotion?2. Perspectives on AdvertisingPart......ISBN: 9780199532575 |
|||||
|
Craft: Volume 10: Transforming Traditional Crafts By: Tina Barseghian Format: Paperback |
||||
|
|||||
Description:"Craft" is the first project-based magazine dedicated to the renaissance happening within the world of crafts. "Craft......ISBN: 9780596523312 |
|||||
Latest Publisher Releases
Click on the logos to see the latest releases from these leading Australian publishers and distributors.
