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Business Communication : 9 Steps to Help You Engage Your Audience : Harvard Business Essentials  - Business Essentials Harvard

Business Communication : 9 Steps to Help You Engage Your Audience

Harvard Business Essentials

Paperback

Published: 1st June 2003
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Effective communication is a vital skill for everyone in business today. Great communicators have a distinct advantage in building influence and jumpstarting their careers. This practical guide offers readers a clear and comprehensive overview on how to communicate effectively for every business situation, from sensitive feedback to employees to persuasive communications for customers. It offers advice for improving writing skills, oral presentations, and one-on-one dealings with others. Contents include: <MENU> Understanding the optimal "medium" to present information Learning the best timing to deliver a message Delivering an effective presentation Drafting proposals Writing effective e-mails Improving self-editing skills Plus, readers can access free interactive tools on the Harvard Business Essentials companion web site. Series Adviser: Mary Munter Professor Mary Munter has taught management communication for over twenty-five years, for seven years at the Stanford Graduate School of Business and since 1983 at the Tuck School of Business at Dartmouth. Professor Munter is considered one of the leaders in the management communication field. Among her publications is Guide to Managerial Communication-recently published in its sixth edition and named "one of the five best business books" by the Wall Street Journal. She has also published many other articles and books and consulted with over ninety corporate and not-for-profit clients. Harvard Business Essentials The Reliable Source for Busy Managers The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Drawing on rich content from Harvard Business School Publishing and other sources, these concise guides are carefully crafted to provide a highly practical resource for readers with all levels of experience. To assure quality and accuracy, each volume is closely reviewed by a specialized content adviser from a world class business school. Whether you are a new manager interested in expanding your skills or an experienced executive looking for a personal resource, these solution-oriented books offer reliable answers at your fingertips.

About the Author

Harvard Business Essentials The Reliable Source for Busy Managers The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Drawing on rich content from Harvard Business School Publishing and other sources, these concise guides are carefully crafted to provide a highly practical resource for readers with all levels of experience. To assure quality and accuracy, each volume is closely reviewed by a specialized content adviser from a world class business school. Whether you are a new manager interested in expanding your skills or an experienced executive looking for a personal resource, these solution-oriented books offer reliable answers at your fingertips.

Introductionp. ix
Good Writing: It Begins with Principlesp. 1
Have a Clear Purposep. 2
Be Audience Focusedp. 3
State Your Key Message Clearlyp. 6
Stay on Topicp. 6
Observe Economy of Wordsp. 8
Use Simple Sentencesp. 9
Consider Your Delivery Strategyp. 11
Summing Upp. 14
Start-Up Strategies: Your Launch Pointp. 17
Questioning Methodp. 18
Traditional Outline Methodp. 20
Brainstorm Outline Methodp. 22
Free Writing Methodp. 25
Scoping Your Projectp. 26
Summing Upp. 27
The First Draft: Getting It Downp. 29
Get It Down Firstp. 30
Build on Strong Paragraphsp. 32
Create Transitionsp. 36
Use Design Elements to Lighten the Reader's Loadp. 38
Summing Upp. 41
Getting It Right: The Editing Craftp. 43
Editing for Contentp. 44
Editing for Stylep. 47
Tighten and Sharpen Those Sentencesp. 51
Editing for Accuracyp. 56
Summing Upp. 59
Everyday Writing: Memos, Letters, and E-mailp. 61
Writing Effective Memosp. 62
Business Letters That Do the Jobp. 67
Making the Most of E-mailp. 72
Summing Upp. 77
Presentations: Timeless Principlesp. 79
Presentations: The Greek Wayp. 80
Four Rhetorical Devicesp. 85
Three Learning Stylesp. 87
Aim for the Head and the Heartp. 90
Summing Upp. 93
Backstage: Preparing Your Presentationp. 95
Define Your Objectivep. 96
Understand the Audiencep. 97
Decide What to Sayp. 98
Get Organizedp. 99
Develop Effective Visualsp. 101
Rehearsep. 104
Summing Upp. 105
Show Time: Making an Effective Deliveryp. 107
Speaking Effectivelyp. 108
Projecting a Positive Imagep. 109
Keeping the Audience Engagedp. 110
Handling Questionsp. 112
Making Group Presentationsp. 116
Dealing with Stage Frightp. 117
Evaluating Your Presentationp. 118
Summing Upp. 119
Dialogue: The Ultimate Communicationp. 121
Understanding the Other Personp. 123
Seeing Yourself (or Your Company) from the Other Person's Perspectivep. 124
Creating Dialoguep. 126
Summing Upp. 131
Useful Implementation Toolsp. 133
Writing the Perfect Job Application Cover Letterp. 139
Commonsense Rules for Presentation Visualsp. 143
Notesp. 151
Glossaryp. 153
For Further Readingp. 155
Indexp. 157
About the Subject Adviserp. 161
About the Writerp. 162
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9781591391135
ISBN-10: 159139113X
Series: Harvard Business Essentials
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 176
Published: 1st June 2003
Dimensions (cm): 23.6 x 15.7  x 1.4
Weight (kg): 0.22