From Wall Street to Main Street, John Brooks, longtime contributor to the New Yorker, brings to life in vivid fashion twelve classic and timeless tales of corporate and financial life in America
What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at GE and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety; these notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened.
Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. John Brooks’s insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history repeats itself.
Five additional stories on equally fascinating subjects round out this wonderful collection that will both entertain and inform readers . . . Business Adventures is truly financial journalism at its liveliest and best.
About the Author
John Brooks (1920-1993) was an award-winning writer best known for his contributions to the "New Yorker" as a financial journalist. He was also the author of ten nonfiction books on business and finance, a number of which were critically acclaimed works examining Wall Street and the corporate world. His books Once in Golconda, The Go-Go Years, and Business Adventures have endured as classics. Although he is remembered primarily for his writings on financial topics, Brooks published three novels and wrote book reviews for "Harper's Magazine" and the "New York Times Book Review. "
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[Brooks] provides the early version of what we think of as Malcolm Gladwell style or "Freakonomics"-stylelessons.... But Brooks features another trait that modern business writers, whether James Stewart, Malcolm Gladwell, or Michael Lewis, do not. Brooks is truly willing to give up his own views to get inside the mind of all his subjects. "National Review" More than two decades after Warren [Buffett] lent it to me and more than four decades after it was first published "Business Adventures"remains the best business book I ve ever read . . . Brooks s deeper insights about business are just as relevant today as they were back then. Bill Gates, "The Wall Street Journal" The prose is superb. Reading Brooks is a supreme pleasure. His writing turns potentially eye-glazing topics (e.g., price-fixing scandals in the industrial electronics market) into rollicking narratives. He s also funny.... He tells entertaining stories replete with richly drawn characters, setting them during heightened moments within the world of commerce. "Slate""
Number Of Pages: 464
Published: 12th August 2014
Country of Publication: US
Dimensions (cm): 20.3 x 13.4 x 2.7
Weight (kg): 0.48