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Brilliant Business Writing : How to Inspire, Engage and Persuade Through Words - Neil Taylor

Brilliant Business Writing

How to Inspire, Engage and Persuade Through Words

Paperback

Published: 25th January 2011
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Business writing has changed

E-mail and web writing has made the language of business more direct and less stuffy. The best business writing is pithy, opinionated and brimming with personality.

Because most of us have never had any help with our writing, this fully revised new edition of Brilliant Business Writing is full of tips, examples and exercises that will transform your writing from the same old same old into something that'll mark you out from the crowd. Get the confidence and creativity to take your business writing from something that does the job into something that's brilliant.

Brilliant outcomes

  • Produce business writing people actually want to read.
  • Persuade and inspire people, sell more, or get that job.
  • Get a distinctive, powerful and engaging writing voice

About the authorp. vii
Publisher's acknowledgementsp. viii
Author's acknowledgementsp. x
The beginningp. 1
Introductionp. 3
Clunk, click, every tripp. 31
Structurep. 47
The order of eventsp. 49
I've been waiting for a signp. 61
Keeping it togetherp. 71
Death by PowerPoint: an antidotep. 77
Stylep. 83
Doing what comes naturallyp. 85
Word perfectp. 93
One thing leads to anotherp. 117
What not to writep. 127
Mythbustingp. 141
Sound advicep. 149
Magicp. 159
A spoonful of sugarp. 161
Painting picturesp. 179
More sound advicep. 189
Screenwritingp. 203
And finally…p. 217
The endp. 221
It ain't over till it's overp. 223
The end is nighp. 231
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780273744580
ISBN-10: 0273744585
Series: Brilliant Business
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 248
Published: 25th January 2011
Dimensions (cm): 21.6 x 13.6  x 1.8
Weight (kg): 0.35