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Brilliant Business Writing : How to Inspire, Engage and Persuade Through Words - Neil Taylor

Brilliant Business Writing

How to Inspire, Engage and Persuade Through Words


Published: 25th January 2011
Ships: 7 to 10 business days
7 to 10 business days
RRP $32.99

Business writing has changed

E-mail and web writing has made the language of business more direct and less stuffy. The best business writing is pithy, opinionated and brimming with personality.

Because most of us have never had any help with our writing, this fully revised new edition of Brilliant Business Writing is full of tips, examples and exercises that will transform your writing from the same old same old into something that'll mark you out from the crowd. Get the confidence and creativity to take your business writing from something that does the job into something that's brilliant.

Brilliant outcomes

  • Produce business writing people actually want to read.
  • Persuade and inspire people, sell more, or get that job.
  • Get a distinctive, powerful and engaging writing voice

About the authorp. vii
Publisher's acknowledgementsp. viii
Author's acknowledgementsp. x
The beginningp. 1
Introductionp. 3
Clunk, click, every tripp. 31
Structurep. 47
The order of eventsp. 49
I've been waiting for a signp. 61
Keeping it togetherp. 71
Death by PowerPoint: an antidotep. 77
Stylep. 83
Doing what comes naturallyp. 85
Word perfectp. 93
One thing leads to anotherp. 117
What not to writep. 127
Mythbustingp. 141
Sound advicep. 149
Magicp. 159
A spoonful of sugarp. 161
Painting picturesp. 179
More sound advicep. 189
Screenwritingp. 203
And finally…p. 217
The endp. 221
It ain't over till it's overp. 223
The end is nighp. 231
Table of Contents provided by Ingram. All Rights Reserved.
Neil Taylor

Neil Taylor is an expert on brands, and how they use language. He's creative director of The Writer (www.thewriter.co.uk), and has been described as "the David Beckham of naming" (when that was still good). He's helped clients name everything from supermarkets to TV technology to toilet roll. He was previously a senior naming consultant at global brand consultancy Interbrand.

Most days, he spends his time training people to become better writers at work (when he's not writing the menus for Greek restaurant chains). He works with people like the BBC, Unilever, PricewaterhouseCoopers, Sotheby's and 3.

He's also written Search Me: The surprising success of Google, co-edited From Here to Here: Stories inspired by London's Circle Line, and is a contributor to Common Ground: Around Britain in 30 writers and 26 Letters: Illuminating the alphabet, also published by Cyan. And he's on the board of business writers' group 26.

Visit Neil Taylor's Booktopia Author Page

ISBN: 9780273744580
ISBN-10: 0273744585
Series: Brilliant Business
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 248
Published: 25th January 2011
Publisher: Pearson Education
Dimensions (cm): 21.6 x 13.6  x 1.8
Weight (kg): 0.35
Edition Number: 2