Have the triumphs of Richard Branson, one of thew world's most popular and most publicity-seeking businessman, turned to dust over the last decade?
The image remains pristine: a charismatic high-school dropout turned billionaire, whose stratospheric rise and daring exploits have won him millions of enduring admirers and made him a model for aspiring entrepreneurs throughout the world.
But is this story still credible? Over the last decade, has Branson matched the expectations perpetuated by Virgin's relentless publicity machine? Or have we all been seduced by a brilliant showman?
In his most explosive book to date, Tom Bower, bestselling biographer of Simon Cowell, Bernie Ecclestone, Conrad Black and Robert Maxwell, dares to explore the reality of the Branson empire. In doing so, he unravels the gripping story of his recent activities - from the astonishing success of mobile phones to his troubled airlines and his long delayed plan to send multimillionaires into space - and asks whether he really remains Britain's heroic buccaneer.
About the Author
Tom Bower has a distinguished reputation as an investigative historian, broadcaster and journalist. He has written biographies of Robert Maxwell, Mohammed Fayed, Gordon Brown, Richard Branson, Conrad Black, Bernie Ecclestone and Simon Cowell.
Number Of Pages: 384
Published: 1st February 2014
Dimensions (cm): 23.4 x 15.3 x 3.2
Weight (kg): 0.52