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Brand Is Destiny : The Ultimate Bottom Line - Marc H Rudov

Brand Is Destiny

The Ultimate Bottom Line

Paperback

Published: 7th February 2017
Ships: 5 to 9 business days
5 to 9 business days
RRP $35.81
$32.40
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eBook View Product

Published: 7th February 2017
Format: ePUB
$18.75

Written for CEOs and entrepreneurs, this powerful book explains how and why a brand (not a product or technology) establishes your company's purpose and direction -- and is, therefore, its destiny and ultimate bottom line.

CEOs and entrepreneurs will learn why:

  • Sears went from leader to loser
  • IBM's revenues shrank 19 quarters in a row
  • Apple's new spaceship HQ will kill its brand
  • Unions impede the success of value-based healthcare
  • Political correctness is a brand-killer
  • Beauty is not in the eye of the beholder
  • Trump almost lost the election
  • Super Bowl advertising is a total waste of money
  • Millennials are bad for business.

Any chief executive who ignores or dismisses my advice in Brand Is Destiny will subject his or her company to a journey of aimless drifting and eventual crashing.

ISBN: 9780974501741
ISBN-10: 0974501743
Audience: General
Format: Paperback
Language: English
Number Of Pages: 198
Published: 7th February 2017
Publisher: MHR Enterprises
Country of Publication: US
Dimensions (cm): 22.9 x 15.2  x 1.1
Weight (kg): 0.27