Blockbusters : Hit-Making, Risk-Taking, and the Big Business of Entertainment - Anita Elberse

Blockbusters

Hit-Making, Risk-Taking, and the Big Business of Entertainment


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What is behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises, and Real Madrid — along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals?

Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products — the movies, television shows, songs, and books that are hugely expensive to produce and market — is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape.

Full of inside stories emerging from her unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works — and how to navigate today's high-stakes business world at large.

About the Author

Anita Elberse, Harvard Business School’s expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products—the movies, television shows, songs, and books that are hugely expensive to produce and market—is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape.

Read Caroline Baum's Review

This is a behind the scenes book that will appeal to agents, entertainment lawyers and industry types who are curious about the deals that built mega brands like Lady Gaga, Maria Sharapova and Warner Bros. Written by a highly respected business expert with unprecedented access to some of the managers of the world’s marquee players, this is a revealing insight into how blockbusters, superstars and digital technologies combine to redefine pop culture, sport and showbiz through new synergies such as multi-endorsement deals.

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