What is behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises, and Real Madrid — along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals?
Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products — the movies, television shows, songs, and books that are hugely expensive to produce and market — is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape.
Full of inside stories emerging from her unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works — and how to navigate today's high-stakes business world at large.
About the Author
Anita Elberse, Harvard Business School’s expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products—the movies, television shows, songs, and books that are hugely expensive to produce and market—is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape.
Read Caroline Baum's Review
This is a behind the scenes book that will appeal to agents, entertainment lawyers and industry types who are curious about the deals that built mega brands like Lady Gaga, Maria Sharapova and Warner Bros. Written by a highly respected business expert with unprecedented access to some of the managers of the world’s marquee players, this is a revealing insight into how blockbusters, superstars and digital technologies combine to redefine pop culture, sport and showbiz through new synergies such as multi-endorsement deals.
*** One of Amazon's Best Books of 2013 ****** One of "The Globe and Mail"'s Best Business Books of 2013 ***"How come so many movies are sequels, adaptations and reboots? Why do music studios spend so much on just a handful of superstar artists? And since when did TV shows become so lush and sophisticated? . . . [Elberse's] great new book, "Blockbusters," explains that the . . . questions share one answer. The blockbuster strategy--betting more and more money on fewer and fewer titles--has taken over the entertainment world."--TheAtlantic.com"In her new book "Blockbusters" ...[Elberse] argues quite convincingly that in the music industry (in addition to cinema, television, books, and more) record labels are most profitable when they focus their funds on a small number of big-shot, can't-miss juggernauts."--"Billboard""Forceful . . . Elberse analyzes the realm of culture with a rigorous, numbers-driven approach."--"The Boston Globe""Persuasive... Elberse's research has now culminated in the publication of her first book, "Blockbusters," in which she makes a bold...case against fiscal timidity in the entertainment industry."--"Bloomberg Businessweek""Convincing... Elberse's Blockbusters builds on her already impressive academic resume to create an accessible and entertaining book."--"Financial Times"""Blockbusters "demonstrates that [a blockbuster] strategy usually beats the more cautious approach of spreading around lower-amount investments in a larger number of projects, a recipe for mediocrity that seldom captures the public's imagination."--"Forbes""A compelling answer for those who wonder why Hollywood seems obsessed with superheroes and all hit songs sound alike. The formula works. . . [In "Blockbusters," ] Elberse delivers an accessible, convincing accounting for the ways in which contemporary entertainment is produced, marketed and consumed."--"Kirkus Reviews""As "Blockbusters" reveals, pursuing projects with high risk and high reward is
Number Of Pages: 320
Published: 29th January 2014
Publisher: Scribe Publications
Dimensions (cm): 23.4 x 15.4
Weight (kg): 23.4