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Why We Buy : The Science of Shopping - Paco Underhill

Why We Buy

The Science of Shopping

Author: Paco Underhill
Read by: Mike Chamberlain

Audio CD

Published: 1st June 2011
Ships: 7 to 10 business days
7 to 10 business days
RRP $69.99

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture-full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes:The latest trends in online retail-what retailers are doing right and what they're doing wrong-and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.A guided tour of the most innovative stores, malls, and retail environments around the world-almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious São Paulo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.The new Why We Buy is an essential guide-it offers advice on how to keep your changing customers and entice new and eager ones.

ISBN: 9781441789402
ISBN-10: 1441789405
Audience: General
Format: Audio CD
Language: English
Number Of Pages: 10
Published: 1st June 2011
Country of Publication: US
Dimensions (cm): 14.73 x 13.21  x 3.56
Weight (kg): 0.27