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The Whuffie Factor : Using the Power of Social Networks to Build Your Business - Tara Hunt

The Whuffie Factor

Using the Power of Social Networks to Build Your Business

Author: Tara Hunt
Narrated by: Karen White

Audio CD

Published: 1st June 2009
Ships: 7 to 10 business days
7 to 10 business days
RRP $140.00
$77.90
44%
OFF

Everyone knows about blogs and social networks such as Facebook and Twitter. And they've heard about someone who has used them to grow a huge customer base. Everyone wants to be hands-on, grassroots, and interactive. But what does this mean? And more to the point, how do you do it? While "The Whuffie Factor" traverses the landscape of Web 2.0 and shows how to become a player, it is not just another book about online marketing. People see the huge business potential of the online world and the first impulse is: let's throw a bunch of money at it. To which Tara Hunt says: "Stop! Money isn't the capital of choice in online communities; it is whuffie--social capital--and how to raise it is the heart of this book." In the Web 2.0 world, market capital flows from having high social capital. Without whuffie you lose your connections, and any recommendation you make will be seen as spam--met with negative reactions and a loss of social capital. "The Whuffie Factor" provides businesspeople with a strategic map and specific tactics for the constantly evolving, elusive, and strange world of online communities. Tara Hunt reveals how social networking has more influence over buying decisions than any other marketing tool and how businesses can tap into the vast world of Web 2.0 to build an unshakable foundation for twenty-first-century-style online success.

""A valuable, illuminating title."" ---Publishers Weekly Starred Review

ISBN: 9781400142217
ISBN-10: 1400142210
Audience: Professional
Format: Audio CD
Language: English
Published: 1st June 2009
Dimensions (cm): 17.27 x 16.15  x 2.49
Weight (kg): 0.28