There's a difference between being a leader and being a boss ...
In September 2012, a YOUGOV poll conducted in Britain found that the person British workers would most like as their manager was Sir Richard Branson.
With over 40 years in business, Richard Branson is an inspiring pioneer of humanitarian projects and an iconic business leader. In The Virgin Way: How to Listen, Learn, Laugh and Lead, Richard shares and distils his secrets of leadership and success. Featuring anecdotes from his own business dealings, as well as his observations of many others who have inspired him – from politicians, business leaders, explorers, scientists and philanthropists – Richard reflects on the qualities he feels are essential for success in today's world.
This is not a conventional book on leadership. There are no rules – but rather the secrets of leadership that he has learned along the way from his days at Virgin Records, to his recent work with The Elders. Whether you're at the beginning of your career, or head of a Fortune 500 company – this is your guide to being your own CEO (Chief Enabling Officer) and becoming a true leader – not just a boss.
About the Author
Sir Richard Charles Nicholas Branson is an English business magnate, best known for his Virgin brand of over 360 companies. Branson's first successful business venture was at age 16, when he published a magazine called Student. He then set up a record mail-order business in 1970. In 1972, he opened a chain of record stores, Virgin Records, later known as Virgin Megastores and rebranded as zavvi in late 2007. With his flamboyant and competitive style, Branson's Virgin brand grew rapidly during the 1980s - as he set up Virgin Atlantic Airways and expanded the Virgin Records music label. Richard Branson is the 236th richest person according to Forbes' 2008 list of billionaires as he has an estimated net worth of approximately $7.9 billion USD.
Format: MP3 CD
Published: 1st September 2014
Weight (kg): 0.5