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The Innovator's Dilemma : When New Technologies Cause Great Firms to Fail - Clayton M. Christensen

The Innovator's Dilemma

When New Technologies Cause Great Firms to Fail

Audio CD

Published: 13th June 2001
Ships: 10 to 14 business days
10 to 14 business days
RRP $49.95
$29.95
40%
OFF

Great companies can fail--not because they do anything wrong, but because they do everything right. Meeting customers' current needs leads firms to reject breakthrough innovations-"disruptive technologies" that create the products and opportunities of the future.

Radical thinking . . . and a wake-up call. Citing examples from many industries (computers, retailing, pharmaceuticals, automobiles, steel), Clayton M. Christensen explains how to avoid a similar fate. He presents strategies for determining when not to listen to customers, when to pursue small markets at the expense of larger ones, and other ways to ensure long-term growth and profit. This award-winning book shows managers the changes that may be coming--and how to respond for success.

ISBN: 9781565114159
ISBN-10: 1565114159
Format: Audio CD
Language: English
Number Of Pages: 140
Published: 13th June 2001
Publisher: HIGHBRIDGE CO
Dimensions (cm): 12.548 x 14.326  x 1.067
Weight (kg): 0.12