+612 9045 4394
 
The Innovator's Dilemma : When New Technologies Cause Great Firms to Fail - Clayton M. Christensen

The Innovator's Dilemma

When New Technologies Cause Great Firms to Fail

Audio CD

Published: 13th June 2001
RRP $49.95
$37.95
24%
OFF
This title is not in stock at the Booktopia Warehouse and needs to be ordered from our supplier.
Click here to read more about delivery expectations.

Great companies can fail--not because they do anything wrong, but because they do everything right. Meeting customers' current needs leads firms to reject breakthrough innovations-"disruptive technologies" that create the products and opportunities of the future.

Radical thinking . . . and a wake-up call. Citing examples from many industries (computers, retailing, pharmaceuticals, automobiles, steel), Clayton M. Christensen explains how to avoid a similar fate. He presents strategies for determining when not to listen to customers, when to pursue small markets at the expense of larger ones, and other ways to ensure long-term growth and profit. This award-winning book shows managers the changes that may be coming--and how to respond for success.

ISBN: 9781565114159
ISBN-10: 1565114159
Format: Audio CD
Language: English
Number Of Pages: 140
Published: 13th June 2001
Dimensions (cm): 12.45 x 14.22  x 1.02
Weight (kg): 0.09