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Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 : Running a Business in Today's Consumer-driven World - Pete Blackshaw

Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000

Running a Business in Today's Consumer-driven World

Author: Pete Blackshaw
Narrated by: Lloyd James

Audio CD

Published: 1st July 2008
Ships: 7 to 10 business days
7 to 10 business days
RRP $100.00
$56.40
44%
OFF

In today's Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"--blogs, social networking pages, message boards, product review sites--even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust. Filled with stories based on his experience working with Fortune 500 brands such as Toyota, Dell, Nike, Sony, General Motors, Unilever, Nestle, Southwest Airlines, and Bank of America, Blackshaw offers a clear strategy for sustaining a competitive advantage by creating enduring, loyal relationships with today's consumer.

""Informative, energetic and entertaining, this is a marvelous argument for corporate responsibility and accountability, interesting to laypeople and instructive for executives."" ---Publishers Weekly

ISBN: 9781400137312
ISBN-10: 1400137314
Audience: General
Format: Audio CD
Language: English
Published: 1st July 2008
Dimensions (cm): 16.26 x 17.42  x 2.49
Weight (kg): 0.25