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Chasing Cool : Standing out in Today's Cluttered Marketplace - Noah Kerner

Chasing Cool

Standing out in Today's Cluttered Marketplace

Author: Noah Kerner, Gene Pressman
Narrated by: Johnny Heller

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The former creative director and co-CEO of Barneys joins forces with a celebrated twenty-eight-year-old marketing maverick to teach readers how to break through the clutter and achieve a relevant point of difference in this entertaining and imminently readable book. Cool isn't just a state of mind, a celebrity fad, or an American obsession--it's a business. Combining Gene Pressman's revolutionary creative vision with Noah Kerner's marketing expertise, "Chasing Cool" digs beneath the surface and reveals how emphasizing long-lasting relevance trumps a fleeting preoccupation with what's hot and what's not. Although other books have zeroed in on a single aspect of the cool factor, "Chasing Cool" expands the playing field by including interviews with business icons, in-depth research, and personal anecdotes. This stunning reference includes interviews with more than seventy of today's most respected luminaries, from Tom Ford and Russell Simmons to Richard Meier and Bonnie Fuller. In a multidimensional, entertaining, and imminently readable book that redefines how to appeal to today's savvy consumer, Pressman and Kerner explore the lessons to be learned by America's shortsighted search for the ever-popular concept of cool.

""Johnny Heller does a professionally 'cool' job."" ---AudioFile

ISBN: 9781400154241
ISBN-10: 9781400134243
Audience: General
Format: Audio CD
Language: English
Published: 15th May 2007
Dimensions (cm): 18.9 x 13.61  x 1.45
Weight (kg): 0.09