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Big Think Strategy : How to Leverage Bold Ideas and Leave Small Thinking Behind - Bernd H Schmitt

Big Think Strategy

How to Leverage Bold Ideas and Leave Small Thinking Behind

Author: Bernd H Schmitt

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Business leaders need bold strategies to stay relevant and win. Traditional approaches to strategic planning based on safe, low-risk methods that produce predictable results do not equip businesses with the tools necessary for creating lasting impact. Companies must be willing to open themselves up to approaching strategy from a creative perspective. To create several systematic methodologies for creative problem solving in the development and execution of corporate strategy, Dr. Bernd H. Schmitt utilizes research in psychology and marketing and his experiences in music, fashion, telecom, financial services, and travel . He reveals how to bring bold thinking into your business by sourcing big ideas and executing them creatively.



Based on Schmitt's award-winning "Corporate Creativity" course at Columbia Business School's Executive MBS program, Big Think Strategy fulfills the need for a model of the creative strategic process that positions the firm uniquely for success.

ISBN: 9781596591622
ISBN-10: 1596591625
Series: Your Coach in a Box
Audience: General
Format: Audio CD
Language: English
Published: 1st April 2008
Dimensions (cm): 15.2 x 13.5  x 3.3
Weight (kg): 0.16