Booktopia - Alex Steinweiss: Creator of the Modern Album Cover, Steven Heller, 9783836501927

Alex Steinweiss: Creator of the Modern Album Cover

By: Steven Heller
Editor: Kevin Reagan

Retail Price:	$743.47
Booktopia Price	$650.50

ISBN: 9783836501927

Format: Hardcover
Published: June 2009

All prices in Australian Dollars

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No. 101-1,600: Limited to 1,500 numbered copies, each signed by the artist. Alex Steinweissinvented the album cover as we know it, and created a new graphic art form. In 1940, asColumbia Recordsrsquo; young new art director, he pitched an idea: Why not replace the standard plain brown wrapper with an eye-catching illustration? The company took a chance, andwithin months its record sales increased by over 800%. His covers for Columbia-combining bold typography with modern, elegant illustrations-took the industry by storm and revolutionized the way records were sold. Over three decades,Steinweiss made thousands of original artworks for classical, jazz, and popular record covers for Columbia, Decca, London, and Everest; as well as logos, labels, advertising material, even his own typeface, the Steinweiss Scrawl. He launched the golden age of album cover design and influenced generations of designers to follow. Less well known-but included here-are his posters for the U.S. Navy; packaging and label design for liquor companies; film title sequences; as well as his fine art. Includes an essay by design historianSteven Heller.