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Hardcover

Published: 1st March 2009
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The spread of HIV/AIDS affects businesses in all sectors, all industries and all countries. For companies and organizations everywhere, the question is no longer whether to take action on HIV/AIDS but which actions to take. Complete with an impressive collection of complex background and research on HIV/AIDS and a foreword by Dr. Peter Piot, former Executive Director of UNAIDS, this volume collects case studies of managers worldwide faced with challenging HIV/AIDS-related management decisions. AIDS and Business will fascinate the general reader seeking an understanding of the HIV/AIDS pandemic and to the advanced reader looking to develop a more sophisticated understanding of the impact of the disease.


The case studies in this volume, set in nine countries, detail the issues facing businesses operating in areas where HIV/AIDS prevalence is growing. The topics discussed include understanding the role of social and cultural factors in the spread of HIV, the different organizations and institutions fighting the epidemic, designing an HIV communications campaign, HIV testing, ethical issues, marketing ethics and CSR, condoms marketing, and designing an HIV workplace program. Useful as a resource on HIV/AIDS and business, a set of case studies, or a training tool, this book contains a unique range of tools for learning to understand the epidemic, designed from a grounded and practical business perspective.

Preface
Foreword
Acknowledgments
List of Tables
List of Figures
A Medical Anthropologist in Morocco: Social and Cultural Factors and HIV/AIDS
Addressing a Global Cause in Local Contexts: Country Case Study of HIV/AIDS in Brazil
Mexicom Designs a National Public Health HIV/AIDS Campaign
Ross IVD: Global Marketing Issues for HIV Testing Products and Services
Protectom: Selling Condoms, a Complex Business
Global Pricing and Ethics of Marketing HIV/AIDS Drugs
Realsource India: HIV/AIDS in the Back Office to the World
Winthai: Initiating HIV/AIDS Company Action in a Reborn Epidemic
Woolworths South Africa
Designing a Company HIV/AIDS Program
Glossary
Notes
Index
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780415454636
ISBN-10: 0415454638
Series: Routledge Advances in Management and Business Studies
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 354
Published: 1st March 2009
Dimensions (cm): 22.9 x 15.2  x 2.540
Weight (kg): 0.59